Društveno odgovorno poslovanje na primjeru poduzeća iz tekstilne industrije

undergraduate thesis

• Title (english): Corporate social responsibility through example of textile industry company
• Author: Elma Begović
• Mentor: Kristina Petljak (mentor); MBZ: 303282
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Accounting); Zagreb
• Defense date and country: 2021-09-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; General Economy

Abstract

Rad prikazuje osnovne značajke i razvoj društveno odgovornog poslovanja u Republici Hrvatskoj i svijetu. U današnjem vremenu društveno odgovorno poslovanje predstavlja najispravniji način za postizanje uspjeha. Društveno odgovorno poslovanje (DOP) predstavlja izuzetno važan dio poslovnog života svakog poduzeća, a tako će biti zasigurno i u budućnosti. Iz tog razloga, poduzeća sve više implementiraju i ističu kako je njihova politika poslovanja društveno odgovorna te time čine jedan od najbitnijih preduvjeta za dugoročni opstanak te konkurentnost na tržištu. Glavna svrha ovog rada prikazati kako u industriji koja važi za jednu od najvećih zagađivača na svijetu ima načina za potpunom promjenom. Tekstilna industrija suočava se od svojih začetaka sa velikim problemima koji su detaljnije obrađeni u radu, a to su problemi koji se odnose na socijalni pristup, silno zagađenje okoliša te ekonomski aspekt trenutne loše situacije, ali i mogućnosti promjena. Nakon isticanja problema s kojima se tekstilna industrija suočava za studiju slučaja uzeto je poduzeće koje pripada istoj industriji, a posluje društveno odgovorno te može služiti kao primjer ostalim. Regalerija tepisi i tapiserije d.o.o. proučavano je i opisano kroz tri dimenzije društveno odgovornog poslovanja: zajednica (ljudi-društvena dimenzija), okoliš (ekološka dimenzija) te profit (uspjeh-ekonomska dimenzija). Iz rada se može zaključiti kako implementacija društveno odgovornog poslovanja ne znači smanjenje ekonomske koristi, već suprotno. Predstavlja otvaranje tržišnih prilika, bolju sliku u javnosti, veću konkurentnost i niz drugih prednosti. Može se reći kako u većini slučajeva ukoliko poduzeća na ispravan način primjenjuju ovaj koncept u poslovanju, odnosno ulaže velike napore kako bi zadovoljila težnje i potrebe svih interesno-utjecajnih skupina, učinak će biti pozitivan.

Abstract (english)

The paper presents the basic features and development of socially responsible business in the Republic of Croatia and the world. Nowadays, socially responsible business is the most correct way to achieve success in the business world. Socially responsible business is an extremely important part of the business life of every company, and it will certainly be so in the future. For this reason, companies are increasingly implementing and emphasizing that their business policy is socially responsible and thus constitute one of the most important prerequisites for long-term survival and competitiveness in the market. The main purpose of this paper is to show how there are ways for complete change in an industry that is considered one of the largest polluters in the world. Since its inception, the textile industry has been facing major problems that have been addressed in more detail in the paper, such as issues related to the negative impact on the environment in which it operates, severe environmental pollution and the economic aspect of the current bad situation. After highlighting the problems faced by the textile industry, a company belonging to the same industry, which operates socially responsibly and serves as an example to others, was taken for the case study. Regalerija tepisi i tapiserije d.o.o. it has been studied and described through all three dimensions of socially responsible business: community (people-social dimension), environment (ecological dimension) and profit (success-economic dimension). It can be concluded from the paper that the implementation of socially responsible business does not mean a reduction in economic benefits. It represents the opening of market opportunities, a better image in the public, greater competitiveness and a number of other advantages. It can be said that in most cases, if the company correctly applies this concept in business, or makes great efforts to meet the weight and needs of all stakeholders, the effect will be positive.

• Keywords: društveno odgovorno poslovanje; tekstilna industrija; zajednica; okoliš; profit
• Keywords (english): socially responsible business; textile industry; community; environment; profit
• Language: croatian
• URN:NBN: urn:nbn:hr:148:726371
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-14 17:59:03