Strategije nastupa na međunarodnom tržištu na primjeru proizvodnog poduzeća AD Plastik Grupa

undergraduate thesis

• Title (english): Strategies for entering the international market on the example of the production company AD Plastik Group
• Author: Maja Savić
• Mentor: Zoran Wittine (mentor); MBZ: 293590
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of International Economics); Zagreb
• Defense date and country: 2021-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; International Economics

Abstract

Međunarodno poslovanje predstavlja proces, odnosno poslovnu aktivnost određenog poduzeća koja podrazumijeva međunarodnu trgovinu i ulaganje. Poduzeća često odlučuju svoja poslovanja proširiti na međunarodna tržišta kako bi ostvarila razvoj, odnosno kako bi stvorila mogućnost zapošljavanja većeg broja ljudi, bolje iskoristila svoje proizvodne kapacitete te stvarala nove inovativne proizvode. Jednako tako, domaća tržišta često su prezasićena. Prije nego li poduzeće odluči hoće li nastupiti na međunarodnom tržištu, mora biti sigurno da je sposobno prihvatiti izazove i zahtjeve koje međunarodno tržište zahtijeva. U ovom radu pažnja je usmjerena na proizvodno poduzeće AD Plastik Grupa. Kroz rad se daje uvid u poslovanje navedene kompanije, odnosno uvid u poslovne strategije kojima se kompanija uspješno pozicionirala na međunarodna tržišta na kojima ostvaruje uspješne rezultate.

Abstract (english)

International business is a process, that is, a business activity of a certain company that involves international trade and investment. Companies often decide to expand their business to international markets in order to achieve development, that is, to create the opportunity to employ more people, make better use of their production capacity and create new innovative products. Equally, domestic markets are often oversaturated. Before a company decides whether to enter the international market, it must be certain that it is capable of accepting the challenges and demands that the international market demands. In this paper, attention is focused on the production company AD Plastik Group. The paper provide an insight into the operations of this company, that is, an insight into the business strategies by which the company has successfully positioned itself on international markets where it achieves successful results.

• Keywords: AD Plastik Grupa; Međunarodno tržište; Poslovne strategije; Proizvodno poduzeće; Strategija nastupa
• Keywords (english): AD Plastik Group; International Market; Business Strategies; Manufacturing Company; Performance Strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:067181
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Trade Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-17 06:29:11