The impact of artificial intelligence technology shaping the future of the digital media advertising

master's thesis

• Title (croatian): Utjecaj tehnologije umjetne inteligencije na budućnost oglašavanja u digitalnim medijima
• Author: Petra Tolušić
• Mentor: Mario Spremić (mentor); MBZ: 233591
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

The topic of the thesis is to examine how will artificial intelligence technology influence the future of the digital media advertising. Artificial intelligence (AI) is the capability of a computer to accomplish activities that would normally be performed by intellectual individuals. Artificial intelligence (AI) consists of several types and chacarteristics, artificial intelligence (AI) advertising makes automated judgments based on data gathering, analysis, and further observations that may influence digital media advertising. Artificial intelligence (AI) is frequently used in advertising campaigns when speed is crucial.

• Keywords: artificial intelligence; digital media advertising; technology; future; chatbots; SEO; PPC; content marketing
• Language: english
• URN:NBN: urn:nbn:hr:148:882897
• Study programme: Title: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership; Course: Managerial informatics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-20 13:18:40