Primjena i doprinosi umjetne inteligencije u poduzetništvu

master's thesis

• Title (english): Application and contributions of artificial intelligence
• Author: Natali Nikolić
• Mentor: Jovana Zoroja (mentor); MBZ: 295814
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Promjena poslovnih uvjeta i načina poslovanja, korištenjem novih tehnologija, imat će značajan utjecaj na poslovno okruženje. Danas vodeća poduzeća ostvaruju konkurentsku prednost na tržištu zahvaljujući znatnim financijskim ulaganjima i pravovremenoj implementaciji umjetne inteligencije u svoje poslovanje. Tehnike poput strojnog učenja, dubokog učenja i neuronskih mreža mogu pružiti optimizaciju trenutnog poslovanja, ali i potaknuti stvaranje novog poslovnog modela. Prateći globalne trendove, poduzetnici implementiraju umjetnu inteligenciju u poslovanje kako bi se prilagodili promjenama koje se pojavljuju na tržištu. Pomoću umjetne inteligencije mogu se unaprijediti i ubrzati poslovni procesi, ubrzati obrada i analiza velike količine podataka kako bi došli do kvalitetnih i pravovremenih informacija na temelju kojih će se donositi efikasne poslovne odluke, reducirati troškovi poslovanja te povećati profitabilnost i inovativnost poduzeća što posljedično dovodi do stvaranja konkurentske prednosti na tržištu. Značaj umjetne inteligencije primjećuje se u različitim sektorima, djelatnostima i poslovima. Sva tehnologija i tehnološke inovacije stvorene su s ciljem da ljudima olakšaju svakodnevni posao i riješe određene probleme, no kao i sve u životu i umjetna inteligencija ima svoje prednosti i nedostatke. Nagli razvoj umjetne inteligencije pokreće niz pitanja o posljedicama koje ima na ekonomiju i društvo, privatnost i sigurnost te etičnost. Ipak, progresivnim razvojem i sve većim ulaganjem u umjetnu inteligenciju prednosti dolaze više do izražaja.

Abstract (english)

Changing business conditions and the way of doing business, by using new technologies, will have a significant impact on the business environment. Today, leading companies are gaining a competitive advantage in the market thanks to significant financial investments and timely implementation of artificial intelligence in their business. Techniques such as machine learning, deep learning and neural networks can provide the optimization of the current business, but also encourage the creation of a new business model. Following global trends, entrepreneurs are implementing artificial intelligence into their business to adapt to market changes. With the help of artificial intelligence, business processes can be improved and accelerated. Furthermore, processing and analysis of large amounts of data can be accelerated in order to obtain quality and timely information on which to make efficient business decisions, reduce business costs and increase profitability and innovation of companies therefore creating competitive advantages in the market. The importance of artificial intelligence is noticed in various sectors, activities and jobs. All technology and technological innovations are created with the aim of making people's daily work easier and solving certain problems, but like everything in life, artificial intelligence has its advantages and disadvantages. The rapid development of artificial intelligence raises a number of questions about the consequences it has on the economy and society, privacy and security, as well on ethics. However, with progressive development and increasing investments in artificial intelligence, the benefits are becoming even more pronounced.

• Keywords: umjetna inteligencija; strojno učenje; tehnologija; poduzeća
• Keywords (english): artificial intelligence; machine learning; technology; companies
• Language: croatian
• URN:NBN: urn:nbn:hr:148:622847
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-20 18:48:47