KOMUNIKACIJA I VIDLJIVOST U PROJEKTIMA SUFINANCIRANIM SREDSTVIMA EUROPSKE UNIJE

master's thesis

• Title (english): COMMUNICATION AND VISIBILITY IN PROJECTS CO-FINANCED BY THE EUROPEAN UNION
• Author: Petra Žinić
• Mentor: Mladen Turuk (mentor)
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Marko Kolaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Europska unija podupire ideje iz svih sfera gospodarskog, društvenog i političkog života na temelju javnih politika i prioriteta koji se utvrđuju za određeno razdoblje, u pravilu za razdoblje od sedam godina, odnosno za jednu financijsku perspektivu. Sredstvima iz europskih fondova financiraju se oni projekti koji doprinose razvojnim ciljevima Republike Hrvatske, ali i Europske unije u cjelini. Obično se ne financiraju redovne aktivnosti neke organizacije, već se projektom mora stvarati dodatna vrijednost ili kreirati nova usluga te je nužno da postoje jasni rezultati koji će se postići.
Usluga komunikacije i vidljivosti obuhvaća oblikovanje i izradu promotivno informativnih sadržaja kroz provedbu kroz provedbu raznih komunikacijskih aktivnosti, alata i kanala, a koji uključuju vizualni i grafički dizajn, uključujući izradu koncepta i kompletnog sadržaja, dizajn i grafičku pripremu, tisak, koordinaciju dobavljača te nabavu, koordinaciju produkcije (sukladno Uputama za korisnike), kontrolu kvalitete i isporuku ovisno o svrsi i ciljevima projekta i ulozi Europske unije u njegovom sufinanciranju.

Abstract (english)

The European Union supports ideas from all spheres of economic, social and political life on the basis of public policy and priorities set for a certain period, usually for a period of seven years, or for one financial perspective. Funds from European funds are used to finance those projects that contribute to the development goals of the Republic of Croatia, but also of the European Union as a whole. Usually, the regular activities of an organization are not funded, but must be designed to create added value or create a new service, and it is necessary that there are clear results to be achieved.
Service communications and visibility includes the design and production of promotional and informative content through the implementation through the implementation of various communication activities, tools and channels, which include visual and graphic design, including concept and complete content design, design and graphic preparation, printing, supplier coordination and procurement , coordination of production (in accordance with the User Guidelines), quality control and delivery regardless of the purpose and objectives of the project and the role of the European Union in its co-financing.

• Keywords: komunikacija i vidljivost; Europska unija; komunikacijska strategija
• Keywords (english): communication and visibility; European Union; communication strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:691284
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-21 20:48:36