ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA IZABRANIH PODUZEĆA U DJELATNOSTI PROIZVODNJE PIVA

master's thesis

• Title (english): ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY OF SELECTED COMPANIES IN BREWING INDUSTRY
• Author: Antonija Košutić
• Mentor: Mislav Ante Omazić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Održiv razvoj i društveno odgovorno poslovanje u djelatnosti proizvodnje piva predmet su istraživanja ovog rada. Takve aktivnosti postaju sve češći imperativ u poslovanjima poduzeća. Bez obzira na veličinu i količinu godišnjih prihoda, većina poduzeća pokušava barem na neki način doprinijeti okolišu, lokalnoj zajednici i društvu u cjelini. Projektima na tom području, organizacije postaju privlačnije moralnoj i kvalitetnoj radnoj snazi, potrošačima koji čeznu za odgovornim ponašanjem i filantropiji te svim ostalim dionicima i partnerima, s kojima postoji potencijalna šansa poslovnog odnosa. Iz tog razloga i s ciljem uspostavljanja dugoročnog životnog vijeka te poboljšanja konkurentskog položaja na tržištu, poduzeća bi trebala implementirati načela DOP-a u srž same organizacije.
Svrha ovog istraživanja je utvrđivanje pozitivnih učinaka društveno odgovornog poslovanja u poduzećima koja se bave djelatnošću proizvodnje piva te učestalost implementacije istoga u poslovne aktivnosti. Također, cilj ovog rada je usporedba ključnih elemenata društveno odgovornog poslovanja izabranih poduzeća kod kojih uočavamo razliku u veličini godišnjih prihoda, broju zaposlenika, veličini postrojenja i slično.
Poduzeća podvrgnuta ispitivanju, HEINEKEN Hrvatska d.o.o. i Pivovara Medvedgrad d.o.o., upoznata su s pojmom društveno odgovornog poslovanja i provode aktivnosti i projekte s tom svrhom. Istraživanjem su uočene razlike u implementaciji DOP-a, koje će biti naznačene u narednim poglavljima rada.

Abstract (english)

Sustainable development and corporate social responsibility in brewing industry are the subject of this research. Such activities are becoming imperative in the operations of a growing number of corporations and companies. Regardless of the company size and amount of annual income, most companies try to contribute the environment, the local community and society as a whole. Projects in this area make organizations more attractive to moral and quality workforce, consumers who exceed responsible behavior and philanthropy and to all other stakeholders and partners, with whom exist a potential chance of a business relationship. For this reason and with the aim of establishing a long-term lifespan and improving the competitive position in the market, companies should implement the principles of CSR at the core of the organization itself.
The purpose of this study was to determine the positive effects of corporate social responsibility in companies engaged in the brewing industry and the frequency of its implementation in business activities. Also, the aim of this paper was to compare the key elements of CSR of selected companies, where there is a difference in the size of annual income, number of employees, the size of the plant, etc.
Companies subjected to testing, HEINEKEN Hrvatska d.o.o. and Pivovara Medvedgrad d.o.o., are familiar with the concept of corporate social responsibility and carry out activities and projects for this purpose. The research revealed differences in the implementation of CSR, which will be indicated in the following chapters of the paper.

• Keywords: održiv razvoj; društveno odgovorno poslovanje; djelatnost proizvodnje piva; HEINEKEN Hrvatska d.o.o.; Pivovara Medvedgrad d.o.o.
• Keywords (english): sustainable development; corporate social responsibility; brewing industry; HEINEKEN Hrvatska d.o.o.; Pivovara Medvedgrad d.o.o.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:710391
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-09-23 18:52:57