Utjecaj mobilnih aplikacija na taksi tržište

undergraduate thesis

• Title (english): The impact of mobile applications on the taxi market
• Author: Laura Duh
• Mentor: Josip Mikulić (mentor); MBZ: 258475
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2021-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Primjena mobilnih aplikacija očituje se i u taksi prijevozu. Taksi prijevoz može se naručiti na tri načina: telefonom ili mobilnim uređajem, zaustavljanjem taksija te čekanjem na označenim mjestima. Danas u RH kao najčešći način naručivanja taksi usluga ističe naručivanje usluga putem mobilnih aplikacija. Taksi prijevoznici koji prate trendove u području mobilnih aplikacija u RH su Cammeo, Eko Taxi, Radio Taxi Zagreb, Bolt i Uber. U budućnosti će svaki taksi prijevoznik morati raditi poboljšanja mobilnih aplikacija pri tome nudeći nove mogućnosti svojim korisnicima jer će samo tako moći opstati na tržištu.

Abstract (english)

The use of mobile applications is also evident in taxi transport. Taxi transport can be ordered in three ways: by phone or mobile device, by stopping the taxi and waiting at the marked places. Today in the Republic of Croatia, the most common way of ordering taxi services is ordering services via mobile applications. Taxi carriers that follow the trends in the field of mobile applications in the Republic of Croatia are Cammeo, Eko Taxi, Radio Taxi Zagreb, Bolt and Uber. In the future, every taxi carrier will have to make improvements to mobile applications while offering new opportunities to its customers, because only then will they be able to survive in the market.

• Keywords: Prijevoz; Taksi tržište; mobilne aplikacije; online aplikacije; Pravilnik o licencijama u djelatnosti cestovnog prometa; cestovni promet; inovacije; tehnologija
• Keywords (english): Transportation; Taxi market; mobile applications; online applications; Ordinance on licenses in the field of road transport; road transport; innovation; technology
• Language: croatian
• URN:NBN: urn:nbn:hr:148:198833
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-09-24 08:58:23