ULOGA UPRAVLJANJA POSLOVNIM KONTINUITETOM U TURISTIČKOM SEKTORU U COVID-19 KRIZI NA PRIMJERU PODUZEĆA VALAMAR RIVIERA D.D.

master's thesis

• Title (english): BUSINESS CONTINUITY MANAGEMENT ROLE IN TOURISM SECTOR IN COVID-19 GLOBAL CRISIS PRESENTED ON VALAMAR RIVIERA D.D. EXAMPLE
• Author: Marin Pavić
• Mentor: Davor Labaš (mentor); MBZ: 308614
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Denis Dolinar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Poslovna kriza kao poslovni disruptivni događaj može pogoditi bilo koji sektor gospodarstva u bilo koje vrijeme što krizu čini nepredvidivom. Upravo nepredvidivost stvara višedimenzionalnost krize koja može proizaći iz samog poduzeća ili iz njegove okoline. Poslovna kriza utječe na zdravlje poduzeća i izravno mijenja poslovni kontinuitet u cijelosti što se dalje oslikava na poslovnim rezultatima. Poduzeća mogu biti manje ili više pripremljena za nadolazeće događaje, ali ona svakako mogu povećati šansu uspješnog anticipiranja istih kroz kreiranje plana kriznog događaja te kroz odgovarajuće upravljanje kriznim menadžmentom na razini cijelog poduzeća. Upravo spremnost poduzeća, pogotovo njegova spremnost na anticipiranje poslovnih kriza bila je okosnica opstanka mnogih poduzeća kako u Republici Hrvatskoj tako i globalno uslijed pojave virusa COVID-19 na globalnoj razini. Pandemija i kriza koja je zatim uslijedila u potpunosti su izmijenile način poslovanja i ponašanja ljudi. Za potrebe ovog diplomskog rada odabrano je poduzeće Valamar Riviera d.d. kao vodeće poduzeće u turističkom sektoru Republike Hrvatske. Navedeno poduzeće uzeto je iz turističkog sektora upravo zbog opsega utjecaja na taj sektor od strane pandemije. Također, ovim diplomskim radom će se kroz teorijsku razradu materije upravljanja poslovnim kontinuitetom i poslovne krize prikazati kako poduzeće koje uspješno vodi brigu o spremnosti svojeg kriznog menadžmenta može održati kontinuitet i onda kada nastupi disruptivni događaj uslijed uzroka izvan poduzeća kao što je globalna pandemija.

Abstract (english)

Business crisis as an disruptive business event can have impact on any economy sector at any given time what makes a business crisis uncertain appearance. It is unpredictability that creates the multidimensionality of a crisis that can arise from the company itself or from its environment. The business crisis affects the health of the company and directly changes the business continuity as a whole, which is further reflected in the business results. Companies can be more or less prepared for upcoming events, but they can certainly increase the chance of successfully anticipating them through the creation of a crisis plan and through appropriate crisis management at the company level. The readiness of the company, especially its readiness to anticipate business crises, was the backbone of the survival of many companies both in the Republic of Croatia and globally due to the appearance of the COVID-19 virus on a global level. The pandemic and the crisis that followed completely changed the way people did business and behaved. For the purposes of this thesis, the company Valamar Riviera d.d. is analyzed as a leading company in the tourism sector of the Republic of Croatia. The company was taken from the tourism sector precisely because of the extent of the pandemic's impact on the sector. Also, this thesis will show through theoretical elaboration of the matter of business continuity management and business crisis how a company that successfully takes care of the readiness of its crisis management can maintain continuity even when a disruptive event occurs due to causes outside the company such as a global pandemic.

• Keywords: poslovni kontinuitet; krizni menadžment; upravljanje; poslovna kriza; turizam; COVID-19
• Keywords (english): business continuity; crisis management; managing; business crisis; tourism; COVID-19
• Language: croatian
• URN:NBN: urn:nbn:hr:148:663180
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2022-09-24
• Created on: 2021-09-24 08:56:52