Zeleno poduzetništvo

undergraduate thesis

• Title (english): Green entrepreneurship
• Author: Elizabeta Tarnai
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

S obzirom na to da zagađenje okoliša šteti ne samo ljudima već i svim ostalim živim organizmima na Zemlji, a uz to je dugotrajni, a često i nepovratni štetni utjecaj na dobrobit okoliša, razvile su se razni načini s kojima se pokušava smanjiti zagađenost djelomično i u potpunosti. Jedan od tih načina je i Zeleno poduzetništvo. U ovom radu na početku će se opisati što je to točno poduzetništvo, a zatim i koje su to vrste poduzetništva. Jedno od njih je zeleno poduzetništvo koje je i glavna tema ovog rada. U radu je opisano što je to točno zeleno poduzetništvo, kako funkcionira, koja su nadležna tijela koja ga reguliraju, te kako se označava da je neki određeni proizvod proizveden na temelju norma zelenog poduzetništva. Uz to, navesti će se i primjeri u Republici Hrvatskoj kako bi još više približili temu i time pobudili svijest o važnosti te relativno mlade grane poduzetništva.
Pojam zeleno poduzetništvo još uvijek nije toliko populariziran pojam u društvu iako ima sve predispozicije za uspješno provođenje, te će se dokazati da se i ovakvim oblikom poduzetništva mogu ostvarivati zavidni ekonomski rezultati, a da se pritom ne narušava ekološka ravnoteža. Iz tog razloga, uključivanje sve većeg broja malih i srednjih poduzeća u oblike zelenog poduzetništva je od presudne važnosti ne samo za njih već i za održivost Zemlje.

Abstract (english)

Since environmental pollution harms not only humans but all other living organisms on Earth, and is also a long-lasting and often irreversible adverse impact on the well-being of the environment, various ways have developed with which to try to reduce pollution partially and completely. One of these ways is Green Entrepreneurship. This paper initially describes what exactly entrepreneurship is, and then what are these types of entrepreneurship. One of them is green entrepreneurship, which is also the main topic of this work. The paper describes what exactly green entrepreneurship is, how it works, which are the authorities that regulate it, and how it is marked that a particular product is produced on the basis of the norms of green entrepreneurship. In addition, it will give examples in the Republic of Croatia in order to bring the topic even closer and thus raise awareness of the importance of this relatively young branch of entrepreneurship.
The concept of green entrepreneurship is still not such a popularized concept in society, although it has all the predispositions to successful implementation, and to prove that even this form of entrepreneurship can achieve enviable economic results without compromising the ecological balance. For this reason, the inclusion of an increasing number of SMEs in forms of green entrepreneurship is crucial not only for them but also for the sustainability of the Earth.

• Keywords: poduzetništvo; zeleno poduzetništvo; očuvanje okoliša; ekološki certifikati
• Keywords (english): entrepreneurship; green entrepreneurship; environmental protection; environmental certificates
• Language: croatian
• URN:NBN: urn:nbn:hr:148:580378
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Other
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-27 17:51:47