Digitalna transformacija - umjetna inteligencija u maloprodaji

undergraduate thesis

• Title (english): Digital transformation - artificial intelligence in retail
• Author: Kristina Vujčić
• Mentor: Ivan Strugar (mentor); MBZ: 171803
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

U današnje vrijeme, pojavom digitalne transformacije dolazi do automatizacije procesa, od komunikacije do proizvodnje, ali raste i veća potreba za informacijsko-komunikacijskim tehnologijama čija implementacija dovodi do konkurentske prednosti poduzeća, veće potrebe za radnom snagom, i općenito, razvoja gospodarskog sektora. Svoju primjenu unutar digitalne transformacije, pronašla je i umjetna inteligencija u maloprodaji, koja se koristi u svrhu pojednostavljenja procesa vezanih za logistiku, planiranje zaliha i poboljšanje odnosa s kupcima korištenjem mehanizama strojnog učenja. Na pitanje hoće li u budućnosti primjena umjetne inteligencije predstavljati opasnost za maloprodajni sektor, javljaju se oprečna mišljenja. Neki autori smatraju da će primjena tehnologija umjetne inteligencije u maloprodajnom sektoru dovesti do povećane nezaposlenosti, dok su drugi mišljenja da je takav scenarij manje vjerojatan, jer korištenje umjetne inteligencije zahtjeva zapošljavanje educiranog kadra koji je osposobljen rukovati takvom vrstom tehnologije.

Abstract (english)

Nowadays, the emergence of digital transformation leads to process automation, from communication to production, but there is also a growing need for information and communication technologies whose implementation leads to competitive advantage, greater demand for labor, and in general, economic sector development. Artificial intelligence in retail, which is used to simplify processes related to logistics, inventory planning and improving customer relationships using machine learning mechanisms, has also found its application within the digital transformation. When asked whether the use of artificial intelligence will pose a danger to the retail sector in the future, conflicting opinions arise. Some authors believe that the application of artificial intelligence technologies in the retail sector will lead to increased unemployment, while others believe that such a scenario is less likely because the use of artificial intelligence requires the employment of educated staff trained to handle this type of technology.

• Keywords: Digitalna transformacija; umjetna inteligencija; maloprodaja
• Keywords (english): Digital transformation; artificial intelligence; retail
• Language: croatian
• URN:NBN: urn:nbn:hr:148:033271
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-27 21:22:21