UTJECAJ DIGITALNE TRANSFORMACIJE NA POSLOVANJE MALIH I SREDNJIH PODUZEĆA UZ PRIMJENU DIGITALNIH ALATA I UMJETNE INTELIGENCIJE

master's thesis

• Title (english): THE IMPACT OF DIGITAL TRANSFORMATION ON THE SMALL AND MEDIUM ENTERPRISES TO THE IMPLEMENTATION OF DIGITAL TOOLS AND ARTIFICIAL INTELLIGENCE
• Author: Dajana Hamza
• Mentor: Ivan Strugar (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U uvjetima globalne ekonomske krize prouzrokovane pandemijom Covid-19, digitalna transformacija poduzeća postaje ključan način poslovanja velikih ali i malih poduzeća. Digitalna transformacija je složeni proces koji osim digitalizacije uključuje razvoj novih digitalnih modela kao i promjenu svih oblika poslovanja i procesa. Obzirom da je povećan utjecaj tehnologije na suvremeno poslovanje ključno je prepoznati koristi koje mogu nastati uvođenjem digitalne transformacije. Digitalna transformacija pomaže i ubrzava poslovanje poduzeća jer omogućuje da se brže prilagode digitalnim izazovima i promjenama na tržištu. Digitalna transformacija obuhvaća i upotrebu postojećih digitalnih alata te mogućnost primjene umjetne inteligencije u poslovanje. Njihovim utjecajem stvaraju se prednosti i mijenja se tradicionalan način rada u novo inovativno i digitalno. Stoga u ovom radu provedno je anketno istraživanje mišljenja i stavova o učincima digitalne transformacije na poslovanje i korištenje digitalnih alata i umjetne inteligencije među studentima i zaposlenim osobama. Rezultati istraživanja pokazuju da su ispitanici upoznati s pojmom digitalne transformacije i ujedno primjenjuju kako na fakultetu tako i na poslovanju kroz upotrebu pretežito Google i Microsoft digitalnih alata. Digitalni alati i mogućnosti koje pružaju pozitivno pridonose radu jer ubrzavaju izvršavanje svih poslovnih aktivnosti. Kod primjene umjetne inteligencije u poslovanju ispitanici nemaju točno izražen stav osim što smatraju ključnom za digitalnu transformaciju. Republika Hrvatska iako zaostaje za drugim zemljama članicama Europske Unije polako ide prema digitalizaciji društva.

Abstract (english)

In the global economic crisis caused by the pandemic Covid-19 the digital transformation of companies is becoming a key way for large and small companies to operate. Digital transformation is a complex process that, in addition to digitalization, includes the development of new digital models as well as the change of all forms of business and processes. Given the increased impact of technology on modern business, it is crucial to recognize the benefits that can arise from the introduction of digital transformation. Digital transformation helps and accelerates business enterprises because it allows to quickly adapt to the digital challenges and changes in the market. Digital transformation includes digital tools and the possibility of applying artificial intelligence in business. Their influence creates advantages and changes the traditional way of working into a new innovative and digital one. Therefore, in this study was conducted in the survey of opinions and views on the effects of digital transformation in business and the use of digital tools and artificial intelligence among students and employed persons. The results showed that the respondents familiar with the concept of digital transformation and also to apply to college and to business through the use of mostly Google and Microsoft's digital tools. Digital tools and the opportunities they provide contribute positively to work as they accelerate the execution of all business activities. In the application of artificial intelligence in business, respondents do not have a clear position except that they consider it crucial for digital transformation. The Republic of Croatia although lagging behind other EU member states is slowly going towards digitization of society.

• Keywords: digitalna transformacija; digitalno poduzetništvo; mala i srednja poduzeća; digitalni alati; umjetna inteligencija
• Keywords (english): digital transformation; digital entrepreneurship; small and medium enterprises; digital tools; artificial intelligence
• Language: croatian
• URN:NBN: urn:nbn:hr:148:527246
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Reformatted digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-28 08:25:47