RAZVOJ I DIGITALNA TRANSFORMACIJA AUTOINDUSTRIJE UZ POMOĆ DIGITALNIH TEHNOLOGIJA

master's thesis

• Title (english): DEVELOPMENT AND DIGITAL TRANSFORMATION OF THE AUTOMOTIVE INDUSTRY WITH THE HELP OF DIGITAL TECHNOLOGIES
• Author: Frano Ivanović
• Mentor: Jovana Zoroja (mentor); MBZ: 295814
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Mirjana Pejić Bach (član povjerenstva)
• Committee member: Jovana Zoroja (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Tema ovog rada fokusira se na analizu utjecaja digitalne transformacije i digitalnih tehnologija na razvoj autoindustrije. Kako tehnologija sve brže napreduje i nudi nova i efikasnija rješenja tako se i cijelo tržište autoindustrije razvija i istražuje inovativne načine za primjenu digitalnih tehnologija. Razvojem digitalnih tehnologija stvaraju se novi trendovi iz čega se razvijaju i povećavaju očekivanja korisnika i kupaca. Razvija se konkurencija te se inače težak ulazak u svijet autoindustrije otvorio nekim novim igračima. Taj ulazak proizlazi iz digitalne transformacije koja kreira potpuno nove poslovne modele. Ovaj rad analizira općeniti razvoj i primjenu digitalnih tehnologija koja dovodi do nužne digitalne transformacije poslovanja. Prikazuju se strategije digitalne transformacije poslovanja i novi poslovni modeli koji su proizašli iz tog procesa. Rad analizira i prikazuje važnost digitalne transformacije poslovanja za autoindustriju. Analizira se korporativna kultura unutar autoindustrije i promjene koje se moraju implementirati unutar nje da bi transformacija bila uspješna. Prikazani su praktični primjeri koji proizlaze iz ovog procesa te su analizirani prednosti i nedostaci digitalne transformacije autoindustrije. Rad analizira buduće trendove koji prate autoindustriju i prikazuje izazove s kojima se neizbježno susreće autoindustrija prilikom praćenja trendova i zadovoljavanja sve zahtjevnijeg tržišta.

Abstract (english)

The topic of this thesis focuses on the analysis of the impact of digital transformation and digital technologies on the development of the automotive industry. With technology being developed at a much faster pace than ever before it also offers new and more effective solutions than ever before. Because of this, the entire automotive market is searching for innovative ways for applying digital technologies. With the development of digital technologies, new trends are being created and from those trends, customer expectations are becoming much higher and more demanding. Competition is stronger and new entries in the automotive market are expected from new players. That entry stems from a digital transformation that creates entirely new business models. This thesis analyzes the general development and application of digital technologies leading to the necessary digital transformation of business. Strategies of digital transformation of businesses and new business models that have emerged from this process are presented. The thesis analyzes and shows the importance of digital transformation of business for the automotive industry. It analyzes the corporate culture within the automotive industry and the changes that must be implemented within it for the transformation to be successful. Practical examples arising from this process are presented and the advantages and disadvantages of the digital transformation of the automotive industry are analyzed. The thesis analyzes the future trends that accompany the automotive industry and presents the challenges that the automotive industry inevitably faces when monitoring trends and meeting the increasingly demanding market.

• Keywords: digitalna transformacija; digitalne tehnologije; poslovni modeli; autoindustrija; trendovi; izazovi; strategije; korporativna kultura; tržište; konkurencija.
• Keywords (english): digital transformation; digital technologies; business models; autoindustry; trends; challenges; strategies; corporate culture; market; competition.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:401919
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2023-09-28
• Created on: 2021-09-28 09:09:52