DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE

master's thesis

• Title (english): THE DIGITAL TRANFORMATION OF SMALL AND MEDIUM SIZED RETAILERS DURING THE PANDEMIC CRISIS
• Author: Karla Franjić
• Mentor: Ivan Strugar (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

U radu je prikazan proces digitalne transformacije malih i srednjih trgovaca te utjecaj pandemije na njih. Objašnjen je pojam digitalne ekonomije, modeli poslovanja te koji se to novi poslovni subjekti pojavljuju. Iskazane su strategije digitalne transformacije malih i srednjih trgovaca te njihovo poslovanje u budućnosti. Provedeno je empirijsko istraživanje putem Google ankete kako bi saznali mišljena koristima o kupovini tijekom pandemije te koristi i mane poslovanja trgovaca tijekom pandemije.

Abstract (english)

The thesis presents the process of digital transformation of small and medium-sized retailers and the impact of the pandemic on them. The concept of digital economy, business models and which new business entities are emerging are explained. Strategies for digital transformation of small and medium-sized retailers and their business in the future are presented. An empirical study was conducted through a Google survey to find out the opinions of the benefits of buying during a pandemic and the benefits and disadvantages of retailers doing business during a pandemic.

• Keywords: digitalna transformacija; pandemija; digitalna ekonomija; modeli poslovanja; novi poslovni subjekti; mali i srednji trgovci; digitalna transformacija trgovaca
• Keywords (english): digital transformation; pandemic; digital economy; business models; new business entities; small and medium traders; digital transformation of traders
• Language: croatian
• URN:NBN: urn:nbn:hr:148:914967
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-28 09:35:29