ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA

Rakić, Rea

prikaz prve stranice dokumenta ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA

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undergraduate thesis

ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA

2021. urn:nbn:hr:148:769610

Rakić, Rea

University of Zagreb
Faculty of Economics and Business
Department of Marketing

Cite this document

APA 6th Edition

Rakić, R. (2021). ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:769610

MLA 8th Edition

Rakić, Rea. "ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:769610

Chicago 17th Edition

Rakić, Rea. "ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:769610

Harvard

Rakić, R. (2021). 'ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:769610

Vancouver

Rakić R. ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2025 January 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:769610

IEEE

R. Rakić, "ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:769610

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:769610

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Metadata

Title	ANALIZA MARKETINŠKE KOMUNIKACIJE U MALOPRODAJI AUTOMOBILA
Title (english)	ANALYSIS OF MARKETING COMMUNICATION IN CAR RETAIL
Author	Rea Rakić
Mentor	Irena Pandža Bajs (mentor)
Granter	University of Zagreb Faculty of Economics and Business (Department of Marketing) Zagreb
Defense date and country	2021-09-28, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Predmet rada je analiza marketinške komunikacije u okviru pristupa i strategija unutar autoindustrije tj. maloprodaje automobila. Cilj je definirati, opisati, navesti i analizirati elemente marketinške komunikacije u autoindustiriji i objasniti njihov značaj. Usporedba je provedena na primjerima marketinških komunikacija marki BMW i Mercedes na temelju sekundarnih izvora podataka. Sekundarni podaci prikupljeni su iz relevantne znanstvene i stručne literature povezane sa marketinškom komunikacijom, maloprodajom i autoindustrijom. Nakon analize podataka zaključuje se da navedena poduzeća koriste i tradicionalne i suvremene oblike marketinške komunikacije. Navodi se pretpostavka za unapređenje marketinške strategije koja ukazuje na to da će u budućnoti focus biti stavljen na marketinšku komunikaciju putem interneta.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:148:769610
Study programme	Title: Business Economics Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2021-09-29 07:01:27