Tvorničke prodavaonice

undergraduate thesis

• Title (english): Factory stores
• Author: Mirjana Palada
• Mentor: Sanda Soucie (mentor); MBZ: 246584
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Tvorničke prodavaonice nedovoljno su iskorišten oblik poslovanja u Republici Hrvatskoj s obzirom na potencijal koji nude proizvođačima.

Zbog troškova transporta i proizvodnje, cijene proizvoda su niže u odnosu na plasiranje proizvoda na tržište preko posrednika.

Neke od hrvatskih tvornica koriste ovaj oblik prodaje te pomoću provedene online ankete dolazimo do saznanja uspješnosti prodaje.

Abstract (english)

Factory stores are an underutilized form of business in the Republic of Croatia given the potential they offer to manufacturers.

Due to transportation and production costs, product prices are lower compared to placing products on the market through intermediaries.

Some of the Croatian factories use this form of sales and with the help of an online survey we come to know the success of sales.

• Keywords: tvorničke prodavaonice; prodaja; istraživanje
• Keywords (english): factory shops; sales; research
• Language: croatian
• URN:NBN: urn:nbn:hr:148:503196
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-29 07:12:27