ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA

master's thesis

• Title (english): RESPONSE ON CRISIS SITUATION CAUSED BY COVID-19 PANDEMICS IN RIMAC AUTOMOBILI
• Author: Anđela Tokić
• Mentor: Davor Labaš (mentor)
• Committee member: Mladen Turuk (predsjednik povjerenstva)
• Committee member: Davor Zoričić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Svaki se čovjek, a tako i svako poduzeće tijekom životnog vijeka susreće sa kriznim situacijama. Razni su uzroci njihova nastanka, ali su samo dva smjera kojim kriza može rezultirati – šansom ili propasti. U takvim vremenima, krizni menadžment je neizostavna aktivnost i uvjet bez kojeg nije moguće uspješno ovladati krizom. Nadalje, primjena etičkih principa i praksi društveno odgovornog poslovanja poput transparentnosti, poštenja ili briga o svojoj okolini, u svakodnevnom poslovanju, a osobito u kriznim vremenima poduzeću može donijeti brojne prednosti u kontekstu stvaranja i održavanja povjerenja zaposlenika, kupaca, investitora, dobavljača i svih ostalih interesnih skupina. U radu je prikazano hrvatsko poduzeće Rimac Automobili i njihov odgovor na kriznu situaciju koju je uzrokovala pandemija korona virusa. Provedenim istraživanjem potvrdili su se izneseni teorijski koncepti, te je na primjeru iz prakse prikazano kako krizna situacija može biti iskorištena kao šansa. Osim kvantitativnih pokazatelja, u analizi je velik naglasak stavljen na sustav upravljanja, organizacijsku kulturu i reputacijski kapital poduzeća, jer se smatra da isti imaju značajan utjecaj na ishod krizne situacije.

Abstract (english)

Every person and every enterprise has to deal with crisis throughout their lifetime. There are various sources of crisis, but there are only two ways that crisis manifests itself practically – as a threat or an opportunity. Crisis management is crucial to the successful approach to uncertainty. Furthermore, the application of ethical principles and practice of corporate social responsibility such as transparency, fairness, and environmental care can bring many advantages with regards to building and maintaining trust among employees, customers, investors, suppliers, and other stakeholders. This thesis is an attempt to explore Rimac Automobili company and its response to the uncertainty brought on by the Covid pandemic. The conducted research supports the theoretical claims, and the experience of Rimac company serves as an example of successful exploitation of opportunity in a time of uncertainty. Alongside the quantitative indicators, the analysis focuses on the management system, organizational culture, and reputation capital, because these factors also play an important role in the outcomes of uncertainty.

• Keywords: poslovna kriza; krizni menadžment; poslovna etika; društveno odgovorno poslovanje; Rimac Automobili
• Keywords (english): crisis; crisis management; business ethics; Corporate social responsibility; Rimac Automobili
• Language: croatian
• URN:NBN: urn:nbn:hr:148:163806
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-29 07:54:17