Marketing of fashion brands

undergraduate thesis

• Author: Barbara Kovač
• Mentor: Mirko Palić (mentor); MBZ: 258071
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

The modern marketing promoting idea rotates around client. It centers around the extreme client and attempts to meet his necessities in full. For this the company needs to accurately comprehend the client necessity and convey the wanted items more successfully and productively than the competitors. Trends are truly what the design world go cycle a recent fad gets on, purchases these items, the pattern blurs and a new pattern arises. Patterns has an enormous wide range which incorporates different fields, for example, clothing, footwear, frill, cosmetics, body, penetrating, inking, plastic medical procedures, Interior Plan or furniture. The object and purpose of the paper was to explore all the different marketing approaches when it comes to the fashion. This study mainly uses secondary data. The paper offers a detailed review and analysis of various marketing activities related to the fashion industry. Since the brands have great significance in the world of fashion, the paper also analyzes various fashion brands as well as their marketing strategies.

• Keywords: modern marketing; fashion industry; fashion brands; Croatia
• Language: english
• URN:NBN: urn:nbn:hr:148:097749
• Study programme: Title: Business Economics in English; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-30 10:16:42