POSLOVNI MODEL ELEKTRONIČKOG POSLOVANJA DOSTAVA PIVA DRONOVIMA

master's thesis

• Author: Matko Mustapić
• Mentor: Božidar Jaković (mentor); MBZ: 286533
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Diplomski rad pisan je s ciljem analize i prikaza najnovije tehnologije 21. stoljeća – dron tehnologije. Radom se želi ukazati na važnost promjena koje se događaju u našem okruženju i koje sve više utječu na naše životne navike. Okosnica rada je istraživanje navika ispitanika u kontekstu korištenja modernih tehnologija, njihovog poznavanja dron tehnologije i u konačnici utvrditi kolika je njihova zainteresiranost za dostavu dronom, kao najmodernijim oblikom u nabavi, dostavi i logistici. Istraživanjem se želi saznati kakva su njihova dosadašnja iskustva s online kupovinom, te poznavanje dron tehnologije općenito. Također, u radu se nastoji saznati kolika je njihova zainteresiranost za korištenjem usluga poslovnog modela dostave craft piva dronom. Istraživanje je koncipirano na način kako bi se saznalo postoji li mogućnost za uspjeh poslovnog modela E-bear na tržištu.

Abstract (english)

The thesis was written with the goal of analyzing and presenting the latest technology of the 21st century - drone technology. The thesis aims to point out the importance of changes that are happening in our environment and that are increasingly affecting our life habits. The outline of the thesis is research the habits of respondents in the context of using modern technologies, their knowledge of drone technology and, in the end, to determine their interest in drone delivery, as the most modern form in procurement, delivery and logistics. The research aims to find out what their previous experiences with online shopping are, and their knowledge of drone technology in general. Also, the thesis seeks to find out how much they are interested in using the services of the business model of craft beer delivery by drone. The research was conceived in a way to find out if there is a possibility for the success of the E-bear business model in the market.

• Keywords: dron tehnologija; dron dostava; online kupovina; craft pivo
• Language: croatian
• URN:NBN: urn:nbn:hr:148:117713
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-30 14:15:42