Uloga ambalaže u promicanju koncepta održivog razvoja

undergraduate thesis

• Title (english): The role of packaging in promoting the concept of sustainable development
• Author: Monika Kušt
• Mentor: Tomislav Baković (mentor)
• Committee member: Tomislav Baković (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2021-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U ovom završnom radu obrađena je tema uloge ambalaže u promicanju koncepta održivog razvoja. Ambalaža ima veliki potencijal da svojim značajkama pridonese održivom razvoju. Prethodna istraživanja pokazala su potrebu za povećanjem znanja među potrošačima, dobavljačima, organizacijama, vlastima i medijima o tome kako funkcije i značajke pakiranja utječu na održivi razvoj. Ne može se zanemariti značajna uloga koju ambalaža ima kada je u pitanju sigurnost isporuke i prijevoz proizvoda. Bez pakiranja mnogi proizvodi brzo gube svoje izvorne karakteristike. Uz osiguranje kvalitete, pakiranje i ambalažu možemo smatrati fizičkim medijem za privlačenje budućih kupaca i „tihim prodavačem“ koji komunicira s potrošačima informirajući ih o sadržaju. Međutim, veliki nedostatak ambalaže je taj što ostavlja loš utjecaj na okoliš ukoliko se nepravilno odbacuje nakon upotrebe proizvoda. Vođena trenutnim zahtjevima potrošača, kao i novim zakonodavstvom, industrija ambalaže svjesna je usredotočenosti javnosti na ambalažu i njezin utjecaj na okoliš. U kontekstu povezanosti održivog razvoja i ambalaže, nameće se i niz negativnih utjecaja i problema koje ambalaža ostavlja na ekosustav. S aspekta zaštite okoliša, velika količina ambalaže i njezinih heterogenih materijala stvaraju neizbježan problem koji se proteže kroz sve segmente društva pa tako i cijele planete. Međutim, ambalaža može i treba pridonijeti održivom razvoju učinkovitijom i poštenom upotrebom resursa.

Abstract (english)

In this final paper, the topic of the role of packaging in promoting the concept of sustainable development is addressed. Packaging has great potential to contribute to sustainable development with its features. Previous research has shown the need to increase knowledge among consumers, suppliers, organizations, authorities and the media about how packaging functions and features affect sustainable development. The significant role that packaging plays in terms of security of delivery and transport of products cannot be neglected. Without packaging, many products quickly lose their original characteristics. In addition to quality assurance, packaging and packaging can be considered a physical medium for attracting future customers and a "silent seller" who communicates with consumers informing them about the content. However, a major disadvantage of packaging is that it leaves a negative impact on the environment if disposed of improperly after using the product. Guided by current consumer demands as well as new legislation, the packaging industry is aware of the public’s focus on packaging and its impact on the environment. In the context of the connection between sustainable development and packaging, a number of negative impacts and problems that packaging leaves on the ecosystem are imposed. From the aspect of environmental protection, a large amount of packaging and its heterogeneous materials create an inevitable problem that extends through all segments of society and thus the entire planet. However, packaging can and should contribute to sustainable development through more efficient and fair use of resources.

• Keywords: ambalaža; održivi razvoj; zaštita okoliša; dizajn ambalaže; ambalaža budućnosti
• Keywords (english): packaging; sustainable development; environmental protection; packaging design; packaging of the future
• Language: croatian
• URN:NBN: urn:nbn:hr:148:714324
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-30 19:20:48