Abstract | Suvremeni turisti žele jedinstveno, autentično iskustvo kada posjećuju turističku destinaciju. Poseban doživljaj kod turista stvara upoznavanje i konzumacija lokalne hrane i vina. Upravo vinova loza predstavlja temelj za razvoj enofilskog turizma. Kod enofilskog turizma turisti posjećuju vinograde, vinarije, vinske festivale i događaje u kojima se kao primarni motivirajući faktor javlja kušanje i doživljaj vina. Važnost enofilskog turizma očituje se u komunikaciji koja se ostvaruje na direktan način između vinara i turista, što omogućuje i direktnu prodaju.
U Republici Hrvatskoj javlja se višestoljetna tradicija uzgoja vinove loze, dok je Novi Zeland relativno novo područje na kojem se uzgaja vinova loza. U Republici Hrvatskoj javljaju se 4 vinske regije, dok područje Novog Zelanda karakterizira velik broj vinskih regija u kojima postoji preko 700 vinarija - od malih do onih većih.
Kod enofilskog turizma Republike Hrvatske potrebno je spomenuti i hrvatske autohtone vinske sorte poput babića, debita, Cetinke, crljenaka, frankovke, grka, Hrvatice, jarbola, maraštine, pošipa, plavca malog, škrleta, terana, žlahtine i dr. Vinska sorta koja se nalazi na najvećoj vinogradarskoj površini Novog Zelanda je sauvignon blanc. Osim navedene, javljaju se i sorte poput gewürztraminera, Chardonnaya, syraha i dr.
Enofilski turizam obje zemlje ostvaruje uspjeh na tržištu iako postoji mjesta za poboljšanje enofilskog turizma kroz otvaranje novih vinskih cesta, vinskih ruta, vinskih muzeja, manifestacija i događanja. |
Abstract (english) | Modern tourists want unique, authentic experiences while visiting a destination. Connecting with locals, trying the local cuisine, and tasting local wines creates an experience that is one of a kind. The foundation for the development of wine tourism is, in fact, the grapevine. Visiting vineyards, wineries, wine festivals, and other events centered around tasting and experiencing wines are at the heart of wine tourism. The importance of wine tourism is in the direct communication between winemakers and tourists, which lead to direct sales.
Croatia has a rich tradition of growing grapevines that spans centuries, while New Zealand is a relatively new market for growing grapevines. Croatia has 4 distinct wine regions, while New Zealand is characterized by a much larger number of wine regions, over 700, which range from smaller ones to bigger ones.
When it comes to wine tourism in Croatia, it is important to mention authentic Croatian wine varieties such as babić, debit, Cetinka, crljenak, frankovka, grk, Hrvatica, jarbol, maraština, pošip, plavac mali, škrlet, teran, žlahtina and others. The most represented wine variety on the largest wine area of New Zealand is sauvignon blanc. There are also other wine varieties present, such as gewürztraminer, Chardonnay, and Syrah among others.
Wine tourism of both countries experiences success even though there is room for improvement for wine tourism by opening new wine roads, routes, museums, manifestations, and events. |