DOPRINOS KONTROLINGA I KRIZNOG MENADŽMENTA U USPJEŠNOM POSLOVANJU PODUZEĆA NA PRIMJERU PODUZEĆA KRAŠ D.D.

master's thesis

• Title (english): THE CONTRIBUTION OF CONTROLLING AND CRISIS MANAGEMENT IN THE SUCCESSFUL OPERATIONS OF A COMPANY THROUGH THE EXAMPLE OF KRAŠ D.D.
• Author: Iris Jerković
• Mentor: Davor Labaš (mentor); MBZ: 308614
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Kontroling je neizostavna funkcija u poduzeću koja doprinosi efikasnosti i efektivnosti poslovanja. Uz to, daje sliku o budućnosti i potencijalnim promjenama u okruženju korištenjem operativnih i strateških instrumenata. Iako je teorijska podloga još donedavno bila slaba, kontroling je s vremenom postao jedno od najbitnijih ekonomskih funkcija u poduzeću. Za funkcionalan kontroling je potrebna suradnja s ostalim područjima u poduzeću, što je objašnjeno u radu. Posebno se promatra odnos kontrolinga i menadžmenta, a kasnije i kriznog menadžmenta. S obzirom na dinamične uvjete i kompleksnost okruženja, često se poduzeća suočavaju s poslovnim krizama. Iz tog razloga je posebna pozornost na kriznom menadžmentu čija je uloga sastavni dio poduzeća za vrijeme krize, ali i u periodu prije i poslije nje. Važnost obje funkcije ogleda se u nemogućnosti poduzeća da uspješno posluje bez njih. Cilj ovog rada je primijeniti teorijske činjenice iznesene o kontrolingu i kriznom menadžmentu na primjeru poduzeća Kraš d.d. Poduzeće koje se promatra u radu kao jedno od vodećih u jugoistočnoj Europi u proizvodnji konditorskih proizvoda, a ima tradiciju dugu više od sto godina dobar je uzorak za promatranje ove dvije funkcije u poduzeću i njihove uspješnosti.

Abstract (english)

Controlling is an indispensable function in an enterprise that contributes to the efficiency and effectiveness of the business. In addition, it gives an idea of the future and potential changes in the environment by operational and strategic instruments. Although, theoretical basis was still weak until recently, controlling over time became one of the most important economic functions in the enterprise. Functional controlling requires cooperation with other areas of the enterprise, which is explained in the paper. The relationship between controlling and management, and later crisis management, is particularly observed. Given the dynamic conditions and complexity of the environment, often companies face business crises. For this reason, special attention is paid to crisis management, whose role is an integral part of the company during the crisis, but also in the period before and after it. The importance of both functions is reflected in the inability of the enterprise to successfully operate without them. The aim of this paper is to apply the theoretical facts presented about controlling and crisis management on the example of Kraš d.d. The company under review in the paper is one of the leaders in Southeast Europe in the production of confectionery products and has a tradition of more than a hundred years, considering what is said it is a good sample for observing these two functions in the enterprise and their success.

• Keywords: Kontroling; krizni kontroling; uspješnost poduzeća; krizni menadžment; Kraš d.d.
• Keywords (english): Controlling; crisis controlling; company performance; crisis management; Kraš d.d.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:289748
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-10-03 18:03:44