Stavovi Generacije Z prema elementima u sustavu nagrađivanja

master's thesis

• Title (english): Values of Generation Z according to elements in rewarding system
• Author: Ema Ćurković
• Mentor: Ivana Načinović Braje (mentor); MBZ: 269560
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Generacija Z postaje svakim danom sve važniji dio ljudskih resursa prisutnih na tržištu rada. Iako se radi o relativno mladoj generaciji na tržištu, njezini pripadnici već imaju razvijene stavove i očekivanja od radnog mjesta te od poslodavca traže prilagodbu prema njihovim radnim uvjetima. Menadžeri moraju znati prepoznati i prilagoditi se potrebama ove nove radne snage odnosno saznati pravi način njihova privlačenja, motiviranja i zadržavanja u organizaciji. Upravo je to cilj ovog rada, saznati koje su preferencije pripadnika Generacije Z, odnosno saznati njihove stavove prema pojedinim nagradama, kako bi se poslodavci znali oblikovati kvalitetan sustav nagrađivanja prilagođen njihovim zahtjevima i potrebama te na taj način utjecati na privlačenje, motiviranje i zadržavanje najkvalitetnijih pripadnika Generacije Z. U provedenom istraživanju sudjelovalo je 104 ispitanika, a rezultati istraživanja ukazuju na veliku važnost transakcijskih nagrada u nagrađivanju pripadnika Generacije Z, ali i na važnost uključivanja relacijskih nagrada u sustav nagrađivanja navedene generacije, od kojih su najvažnije adekvano vodstvo i mogućnost napretka.

Abstract (english)

Generation Z becomes an increasingly important part of human resources present in the labour market every day. Although it is a relatively young generation on the market, its members already have developed views and expectations from the workplace and looking from the employer to adapt to their working conditions. Managers must know how to recognize and adapt to the needs of this new workforce or find out the right way to attract, motivate and maintain them in the organisation. This is precisely the aim of this paper, to find out what the preferences of the members of Generation Z are, and to find out their attitudes towards individual rewards, so that employers can shape a quality reward system adapted to their demands and needs, thus influencing the attraction, motivation and retention of the highest quality members of Generation Z. In the conducted research 104 respondents participated, and the results of the research indicate the great importance of transactional rewards in the award of members of Generation Z, as well as the importance of including relational rewards in the rewarding system of the mentioned generation, of which the most important are afequate leadership and promotion.

• Keywords: sustav nagrađivanja; transakcijske nagrade; relacijske nagrade; Generacija Z
• Keywords (english): reward system; transactional rewards; relational rewards; Generation Z
• Language: croatian
• URN:NBN: urn:nbn:hr:148:150581
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-10-04 16:08:06