E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry

master's thesis

• Author: Iuliia Nazarova
• Mentor: Blaženka Knežević (mentor); MBZ: 246630
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

The master thesis presents the state of the global electronic commerce market, its main types and development trends. Special attention is paid to mobile commerce as an e-commerce branch and the role of mobile applications in it. In addition, the master thesis analyzes the impact of e-commerce on the success of business development in the context of the crisis and the unstable economic situation in the world caused by coronavirus infection. Moreover, the position of the world market of the food service industry and its popular types and formats are considered, and the features of the use of electronic commerce in this market are also reflected. There is also an analysis of changes, implemented rules and restrictions in the field of food service industry in 2020 - 2021 and ways to achieve business success during the COVID-19 pandemic. Finally, the article consists of a survey of businessmen of the Russian city Voronezh, who own public catering enterprises, and their opinions on the most effective ways to survive these difficult times.

• Keywords: Electronic commerce; mobile commerce; food service industry; public catering; changes; Covid-19 pandemic
• Language: english
• URN:NBN: urn:nbn:hr:148:363822
• Study programme: Title: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership; Course: Trade and international business; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-10-07 05:26:56