ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA

master's thesis

• Title (english): ANALYSIS OF ENTERPRENEURAL RISKS IN THE SPORTS INDUSTRY
• Author: Karla Jurišić
• Mentor: Mihaela Mikić (mentor); MBZ: 279640
• Committee member: Marko Kolaković (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Predmet rada je analiza poduzetničkog rizika u sportskoj industriji. Cilj je istražiti što je poduzetništvo, poduzetnički rizik i poduzetnički rizik sportske industrije i analizirati ga iz odabranih primjera sportske industrije (Gymshark, Reebok i Puma). Ovim radom se želi unaprijediti znanje o poduzetničkim rizicima u sportskoj industriji te koje su poduzetničke prepreke sportskih brendova. Koristit će se sekundarni izvori podataka, kao što su financijski izvještaji odabranih tvrtki, web stranice povezane s primjerima odabranih tvrtki, članci u časopisima i stručna literatura. U prvoj cjelini se objašnjava poduzetništvo i njegova klasifikacija, u drugoj cjelini istražuju poduzetnički rizici, u idućoj definira sportska industrija i primjena poduzetništva u sportskoj industriji. Na kraju rada uspoređuje se analiza tri primjera iz sportske industrije te donosi zaključak.

Abstract (english)

The subject of this paper is the analysis of entrepreneurial risk in the sports industry. The aim is to explore the terms entrepreneurship, entrepreneurial risk, and entrepreneurial risk of the sports industry and to analyze it from selected examples of the sports industry (Gymshark, Reebok and Puma). This paper aims to improve knowledge about entrepreneurial risks in the sports industry and what are the entrepreneurial barriers to sports brands. Secondary data sources will be used, such as financial statements of selected companies, websites linked to examples of selected companies, journal articles and professional literature. The first part explains entrepreneurship and its classification, the second part explores entrepreneurial risks, the next defines the sports industry and the application of entrepreneurship in the sports industry. At the end of the paper, the analysis of three examples from the sports industry is compared and a conclusion is drawn.

• Keywords: poduzetništvo; poduzetnik; rizik; analiza; sport
• Keywords (english): Entrepreneurship; Entrepreneur; Risk; Analysis; Sport
• Language: croatian
• URN:NBN: urn:nbn:hr:148:268571
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-10-10 21:25:58