Analiza poslovanja i financijske situacije hotelijerskog poduzeća Imperial Riviera d.d.

master's thesis

• Author: Marko Munđa
• Mentor: Ena Pecina (mentor)
• Committee member: Andrija Sabol (predsjednik povjerenstva)
• Committee member: Denis Dolinar (član povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Poslovna analiza je znanost o ekonomiji poduzeća i predstavlja složen postupak spoznavanja sustava, promatranja pojava, procesa i objekata. Njome se istražuje poduzeće i poslovanje, dobiva se i izražava spoznaja o karakteristikama okoline u kojoj poduzeće djeluje te se daje opis, objašnjenje i predviđanje djelovanja poduzeća kao objekta analize. Poslovna analiza važna je za više strana, prvenstveno za interne i eksterne korisnike koji su povezani s poduzećem, primjerice dobavljači, investitori, kreditori, menadžment, kupci i ostali. Predmet ovog diplomskog rada uključuje analizu poslovanja poduzeća Imperial Riviera d.d. Osnovni cilj istraživanja je pomoću podataka iz temeljnih financijskih izvještaja analizirati financijsko stanje poslovanja i ocijeniti uspješnost poslovanja odabranog poduzeća. Svrha rada je analizirati stabilnost poslovanja, njegovu likvidnost, zaduženost, efikasnost korištenja imovine, te u konačnici, njegovu profitabilnost. Najprije, primjenom modela analize vanjskog okruženja, dobit će se jasnija slika o tome što sve karakterizira mikro i makrookruženje poduzeća. Analiza financijske situacije poduzeća provest će se vertikalnom i horizontalnom analizom financijskih izvještaja i korištenjem financijskih pokazatelja. Istraživanje će obuhvatiti razdoblje od 5 godina, 2015 . – 2019. Rad obuhvaća i usporednu analizu položaja analiziranog poduzeća prema ostalim sličnim konkurentskim poduzećima.

Abstract (english)

Business analysis is a scientific discipline of business economics which represents a complex process of understanding systems, observing phenomena, processes and objects. It explores the company and its business activities, obtains and expresses knowledge about the characteristics of the environment in which the company operates, and provides a description, explanation and prediction of the company's activities as an object of analysis. Business analysis is important for several parties, primarily for internal and external users associated with the company, such as suppliers, investors, creditors, management, customers and others. The subject of this thesis includes an analysis of the business of Imperial Riviera d.d. The main goal of the research is to analyze the financial condition of the business and evaluate the business performance of the selected company using data from the basic financial reports. The purpose of this paper is to analyze the stability of the business, its liquidity, indebtedness, efficiency of use of assets, and ultimately, its profitability. First, by applying the model of analysis of the external environment, a clearer picture will be obtained of what characterizes the micro and macro environment of the company. The analysis of the financial situation of the company will be conducted by vertical and horizontal analysis of financial statements and the use of financial indicators. The research will cover a period of 5 years, 2015. - 2019. The thesis also includes a comparative analysis of the position of the analyzed company compared to other similar competing companies.

• Keywords: analiza poslovanja; turizam; uspješnost; poslovanje; okruženje; poduzeće; pokazatelji
• Keywords (english): business analysis; tourism; performance; business; environment; enterprise; financial indicators
• Language: croatian
• URN:NBN: urn:nbn:hr:148:663945
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2022-10-15
• Created on: 2021-10-11 20:23:22