Kombiniranje tradicionalnih i agilnih elemenata upravljanja projektima u startup projektima

master's thesis

• Title (english): Combining traditional and agile project management elements in startup projects
• Author: Marin Bočina
• Mentor: Rebeka Danijela Vlahov Golomejić (mentor); MBZ: 308673
• Committee member: Rebeka Danijela Vlahov Golomejić (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2021-10-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Startup projekti specifična su vrsta projekata, koja se pokreće s ciljem osnivanja startup poduzeća, čiji se poslovni model temelji na novim tehnologijama, te inovativnim proizvodima i uslugama. Godišnje se pokrene više od sto milijuna startup projekata. Međutim, tek jedan od deset takvih projekata uspije opstati na tržištu. Kao glavni razlog propadanja postojeća literatura navodi manjak tržišne potražnje za proizvodom, a odmah iza njega navodi se loše upravljanje projektom. Iz navedenog se može iščitati važnost ispravnog odabira elemenata upravljanja projektima. Ovim je radom istraženo kako u praksi izgleda upravljanje startup projektom kombiniranjem tradicionalnih i agilnih elemenata. Istraživanje je provedeno na primjeru hrvatskog društveno odgovornog startup projekta Rukoplastika, koji se bavi proizvodnjom prilagođenih pomagala koja osobama s invaliditetom omogućavaju igranje videoigara. Kao glavna metoda prikupljanja podataka korišten je dubinski intervju sa članovima projektnog tima. Istraživanje je pokazalo kako projektni tim prilikom upoznavanja klijenata koristi kombinaciju tradicionalnog elementa detaljnog utvrđivanja klijentovih zahtjeva, te agilnog elementa izrade liste značajki proizvoda. Prilikom razvoja proizvoda, u svrhu maksimalne prilagodbe klijentu, projektni tim kombinira četiri agilna elementa – iteracije, kratke dnevne sastanke, demonstracije napravljenog i retrospektive. U konačnici se prilikom proizvodnje proizvoda radi precizne izvedbe uvodi tradicionalni element detaljnog planiranja proizvodnog procesa. Ovakav način upravljanja projektom pokazao se iznimno uspješnim u praksi, te je projektnom timu omogućio maksimalnu prilagodbu njihovih proizvoda ciljanom tržišnom segmentu, što ih u ovome trenutku izdvaja na tržištu.

Abstract (english)

Startup projects are a specific type of project, launched with the aim of establishing startup companies, whose business model is based on new technologies, and innovative products and services. More than a hundred million startup projects are launched annually. However, only one in ten such projects manages to survive on the market. The main reason for the deterioration is the lack of market demand for the product, followed immediately by mismanagement of the project. From the above, the importance of proper selection of project management elements can be read. This paper investigated what the management of the startup projects looks like in practice by combining traditional and agile elements. The research was carried out on the example of the Croatian socially responsible startup project Rukoplastika, which produces adapted aids that enable persons with disabilities to play video games. The main method of data collection was in-depth interview with project team members. Research has shown that when acquainting clients, the project team uses a combination of the traditional element in form of detailed identification of client requests and the agile element in form of creating the product backlog. When developing the product, for the purpose of maximum customer adjustment, the project team combines four agile elements – iterations, daily standups, demonstrations and retrospectives. Finally, the traditional element of detailed planning is introduced during the production of the product for the purpose of precise performance. This way of managing the project proved extremely successful in practice, and made it possible for the project team to maximize the adjustment of their products to the target market segment, which at the moment sets them apart on the market.

• Keywords: startup projekti; upravljanje projektima; tradicionalni elementi; agilni elementi
• Keywords (english): startup projects; project management; traditional elements; agile elements
• Language: croatian
• URN:NBN: urn:nbn:hr:148:795547
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-10-21 10:17:08