EUROPSKI FONDOVI U FUNKCIJI UNAPRJEĐENJA TURISTIČKE PONUDE REPUBLIKE HRVATSKE NA PRIMJERU ŠIBENSKO-KNINSKE ŽUPANIJE

master's thesis

• Title (english): EUROPEAN FUNDS IN THE FUNCTION OF IMPROVING THE TOURIST OFFER OF THE REPUBLIC OF CROATIA ON THE EXAMPLE OF ŠIBENIK-KNIN COUNTY
• Author: Laura Sara Jurić
• Mentor: Antonio Vlahov (mentor)
• Committee member: Danijela Ferjanić Hodak (predsjednik povjerenstva)
• Committee member: Josip Mikulić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-01-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Turistička destinacija predstavlja okvir kreiranja turističkoga razvoja, a taj se razvoj fokusira na ukupan geografski prostor turističke destinacije, na njenu gospodarsku strukturu, a ne (više) tek na smještajni objekt. Razvoj turističke destinacije je trajni proces koji zahtijeva prilagodbu društvenim i tehnološkim promjenama. Turističku ponudu čine elementi atraktivnosti ponude, pozitivne i negativne reakcije posjetitelja, dojmovi posjetitelja, turistički promet i prihod te turistički imidž i identitet. Svaki od ovih čimbenika potrebno je održavati i unaprjeđivati s ciljem privlačenja što većeg broja turista. Razvoj turističkih destinacija zahtijeva i velike investicije te važnu ulogu u razvoju turizma imaju financijska sredstva EU fondova. Na turističkom tržištu turistička destinacija je determinirana privlačnim, komunikativnim, prometnim i prihvatnim čimbenicima. U ovome je radu naglasak na razvoju turizma u Šibensko-kninskoj županiji i to korištenjem sredstava operativnog programa Konkurentnost i kohezija 2014.-2020., a utjecaj korištenja sredstava na unaprjeđenje turističke ponude Šibensko–kninske županije ispitat će se istraživanjem. Cilj je istraživanja identificirati i objasniti kako i koliko na razvoj turizma utječe korištenje financijskih sredstava EU fondova iskorištenih u operativnom programu Konkurentnost i kohezija 2014.-2020. Kauzalnom i deskriptivnom metodom analizirat će se podaci dobiveni upitnikom. Analiza podataka dobivenih istraživanjem uključuje i usporedbu stanja turističke usluge prije i poslije korištenje sredstava.

Abstract (english)

A tourist destination represents a framework for creating tourist development, and this development focuses on the total geographical area of the tourist destination, on its economic structure, and not (anymore) only on the accommodation facility. The development of a tourist destination is an ongoing process that requires adaptation to social and technological changes. The tourist offer consists of elements of the attractiveness of the offer, positive and negative reactions of visitors, impressions of visitors, tourist traffic and income, and tourist image and identity. Each of these factors needs to be maintained and improved in order to attract as many tourists as possible. The development of tourist destinations also requires large investments, and EU funds play an important role in the development of tourism. In the tourism market, tourist destinations are determined by attractive, communicative, traffic and reception factors. In this paper, the emphasis is on the development of tourism in Šibenik-Knin County by using the funds of the Operational Program Competitiveness and Cohesion 2014-2020, and the impact of using funds on improving the tourist offer of Šibenik-Knin County will be examined. The aim of the research is to identify and explain how and to what extent the development of tourism is affected by the use of EU funds used in the operational program Competitiveness and Cohesion 2014-2020. The data obtained by the questionnaire will be analyzed by causal and descriptive method. The analysis of the data obtained by the research includes a comparison of the state of the tourist service before and after the use of funds.

• Keywords: turistička destinacija; EU fondovi; razvoj turizma; Šibensko-kninska županija; Hrvatska
• Keywords (english): tourist destination; EU funds; tourism development; Šibenik-Knin County; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:361393
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-01-27 13:49:18