Analiza primjene principa kreacije doživljaja u kulturnom turizmu

master's thesis

• Title (english): Analysis of the experience creation principles application in cultural tourism
• Author: Lorena Ujević
• Mentor: Ingeborg Matečić (mentor); MBZ: 321515
• Committee member: Josip Mikulić (predsjednik povjerenstva)
• Committee member: Oliver Kesar (član povjerenstva)
• Committee member: Ingeborg Matečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-02-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Doživljaji su neopipljivi i nematerijalni i, iako imaju tendenciju da budu skuplji, posjetitelji im pridaju veliku vrijednost jer su nezaboravni te ih podsjećaju na kvalitetno provedeno vrijeme. Pojavom ekonomije doživljaja krajem 20. stoljeća definirani su principi kreacije doživljaja u kulturnom turizmu koji se primjenjuju kako bi se dostiglo, ne samo maksimalno zadovoljstvo posjetitelja, već i neponovljivo iskustvo. Stoga su ciljevi istraživanja ovog diplomskog rada: analizirati primjenu principa kreacije doživljaja u kulturnom turizmu na temelju dostupne literature te analizirati primjenu istih tih principa u praksi na konkretnom primjeru dvaju muzeja – Muzeja prekinutih veza u Zagrebu te Muzeja Imigracija na Ellis otoku u Sjedinjenim Američkim Državama. Metodologija istraživačkog dijela ovog diplomskog rada zasniva se na opisivanju stanja i situacije primjenom metode promatranja dok se komparativna analiza primjene kreacije doživljaja u navedenim muzejima temelji na primarnim podacima prikupljenim prilikom provedenog kvalitativnog istraživanja, točnije osobne posjete i boravka u odabranim muzejima. Komparativnom analizom dolazi se do zaključka da oba muzeja, na sebi svojstven način, kvalitetno primjenjuju principe kreacije doživljaja u kulturnom turizmu. Usprkos tome, u budućnosti bi se oba muzeja trebala posvetiti implementaciji tehnoloških inovacija kao i modernizaciji eksponata kako bi stimulacija svih osjetila dovela do nezaboravnog doživljaja koji će ostati u dugoročnom pamćenju svakog pojedinca.

Abstract (english)

Experiences are intangible and although they tend to be more expensive, visitors attach great value to them because they are unforgettable and remind them of quality time they have spent on their vacation. The emergence of the Experience economy, at the end of the last century defined the experience creation principles in cultural tourism. These principles are applied to achieve not only maximum visitor satisfaction, but also a unique and unforgettable experience. Therefore, the goals of this thesis are: to analyse the experience creation principles in cultural tourism based on available literature and analyse the application of these principles in practice on a concrete example of two museums - namely, Museum of Broken Relationships in Zagreb and Immigration Museum on the Ellis island in the United States. The methodology of the research part of this thesis is based on describing the state and situation using the observation method, while the comparative analysis of the application of experience creation in these museums is established on primary data collected during qualitative research, namely personal visits in selected museums. The comparative analysis concludes that both museums, in their own way, apply the experience creation principles in cultural tourism. However, in the future, both museums should dedicate themselves to the implementation of technological innovations as well as the modernization of exhibits so that the stimulation of all the senses can lead to an unforgettable experience that will remain in the long-term memory of each individual.

• Keywords: doživljaj; kreacija doživljaja; kulturni turizam; muzej
• Keywords (english): experience; experience creation; cultural tourism; museum
• Language: croatian
• URN:NBN: urn:nbn:hr:148:847966
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-02-21 17:07:07