UPRAVLJAČKE ODLUKE U SVRHU INVESTICIJSKOG ODLUČIVANJA NA PRIMJERU PODUZEĆA MAISTRA D. D.

master's thesis

• Title (english): MANAGEMENT DECISIONS FOR THE PURPOSE OF INVESTMENT DECISION-MAKING ON THE EXAMPLE OF MAISTRA D. D.
• Author: Mihovil Mioković
• Mentor: Martina Sopta Ćorić (mentor)
• Committee member: Martina Sopta Ćorić (predsjednik povjerenstva)
• Committee member: Silvije Orsag (član povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-06-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Svjetska turistička organizacija (UNWTO) je objavila kako su turistički dolasci u svijetu zabilježili pad od 74%, a u Europi 71% u kriznoj 2020. godini, zbog posljedica uzrokovanih pandemijom COVID-19. Efikasnost i efektivnost upravljačkih odluka u turističkom sektoru su samim time bile od velike važnosti za poslovanje u hotelijerskoj industriji za vrijeme pandemije. Predmet istraživanja ovog rada je analiza uspješnosti poslovanja i donošenja upravljačkih odluka u poduzeću Maistra d.d., čija je matica Adris grupa d.d., prije, za vrijeme i nakon pandemije COVID-19. Turistički sektor je najvažnija grana gospodarstva u Republici Hrvatskoj te zauzima udio od 20% BDP-a, čime je Hrvatska vodeća zemlja Europske unije s najvišim udjelom turističkog sektora u ukupnom BDP-u. Tome svjedoči pad BDP-a u 2020. godini od 8,1%, kao i rast BDP-a od 10,4% u 2021. godini kada je bila povoljnija epidemiološka situacija. Za analizu uspješnosti poslovanja Maistre d.d. korišteni su sekundarni izvori podataka, točnije revidirani godišnji financijski izvještaji dobiveni na stranicama Zagrebačke burze i službenim stranicama Maistre d.d. te je korištena metoda komparacije i deskripcije. Također, u ovom radu su osim turističke industrije, analizirane industrija osiguranja i prehrambena industrija koje su prisutne u poslovanju Adris grupe d.d., koja je matica društvima Croatia osiguranje d.d. i Cromaris d.d.

Abstract (english)

The World Tourism Organization (UNWTO) announced that tourist arrivals in the world fell by 74%, and in Europe by 71% in the crisis of 2020, due to the consequences caused by the COVID-19 pandemic. The efficiency and effectiveness of management decisions in the tourism sector were therefore of great importance for the hotel industry during the pandemic. The subject of this paper is the analysis of business performance and management decisions in the company Maistra d.d., whose parent company is Adris grupa d.d., before, during and after the COVID-19 pandemic. The tourism sector is the most important branch of the economy in the Republic of Croatia and accounts for 20% of GDP, making Croatia the leading country in the European Union with the highest share of the tourism sector in total GDP. This is evidenced by the decline in GDP in 2020 of 8.1%, as well as GDP growth of 10.4% in 2021 when the epidemiological situation was more favorable. For the analysis of the performance of Maistra d.d., secondary data sources were used, more precisely the audited annual financial statements obtained on the website of the Zagreb Stock Exchange and the official website of Maistra d.d., comparison and description methods were also used. Also, in this paper, in addition to the tourism industry, the insurance industry and the food industry are analyzed, which are present in the business of Adris grupa d.d., which is the parent company of Croatia osiguranje d.d. and Cromaris d.d.

• Keywords: Maistra d.d.; Adris grupa d.d.; COVID-19; ekstremno dinamička okolina; upravljačke odluke
• Keywords (english): Maistra d.d.; Adris grupa d.d.; COVID-19; extremely dynamic environment; management decisions
• Language: croatian
• URN:NBN: urn:nbn:hr:148:979934
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-06-09 09:28:45