Analiza poslovanja privatne zdravstvene ustanove prije i za vrijeme pandemije COVID-19

master's thesis

• Title (english): Business analysis of private healthcare institutions before and during pandemic of COVID-19
• Author: Barbara Runje
• Mentor: Ivana Dražić Lutilsky (mentor)
• Committee member: Vesna Vašiček (predsjednik povjerenstva)
• Committee member: Martina Dragija Kostić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Accounting); Zagreb
• Defense date and country: 2022-07-04, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Accounting

Abstract

Zdravlje je glavna odrednica ljudske egzistencije i uvelike određuje društveni, gospodarski, kulturni i politički život svakog pojedinca. Koronavirus, SARS-CoV-19, uzročnik bolesti COVID-19 izazvao je društvenu, gospodarsku i zdravstvenu krizu te stavio teret na zdravstveni sustav Republike Hrvatske, uključujući privatni zdravstveni sektor. Sustavi javnog zdravstva usredotočili su svoje resurse na testiranje, izolaciju i liječenje pacijenata oboljelih od COVID-19 te time automatski smanjili ponudu ostalih zdravstvenih proizvoda i usluga stanovništvu. Stanovništvo je primorano rješenje pronaći u privatnom zdravstvenom sektoru tj. privatnim zdravstvenim ustanovama. Tema ovog rada je analiza poslovanja privatne zdravstvene ustanove prije i tijekom pandemije COVID-19. Iznesene su karakteristike zdravstvenih ustanova u Republici Hrvatskoj, kao i regulatorne specifičnosti zdravstvenih ustanova. Naglasak je na analizi Poliklinike Glavić (privatne zdravstvene ustanove za neurologiju, fizikalnu medicinu, rehabilitaciju ) prije i tijekom pandemije s aspekta analize tržišta, usluga, broja zaposlenih i pokazatelja uspješnosti poslovanja.

Abstract (english)

Health is the main determinant of human existence and largely determines the social, economic, cultural and political life of each individual. Coronavirus, SARS-CoV-19, the causative agent of COVID-19, has caused a social, economic and health crisis and placed a burden on the health system of the Republic of Croatia, including the private health sector. Public health systems have focused their resources on testing, isolating and treating patients with COVID-19, thus automatically reducing the supply of other health products and services to the population. The population is forced to find a solution in the private health sector, ie private health institutions. The topic of this paper is the analysis of the business of a private health institution before and during the COVID-19 pandemic. The characteristics of health care institutions in the Republic of Croatia are presented, as well as the regulatory specifics of health care institutions. The emphasis is on the analysis of the Glavić Polyclinic (private health institutions for neurology, physical medicine, rehabilitation) before and during the pandemic in terms of market analysis, services, number of employees and business performance indicators.

• Keywords: privatna zdravstvena ustanova; zdravstvene usluge i proizvodi; COVID-19 pandemija; analiza poslovanja
• Keywords (english): private health institution; health services and products; COVID-19 pandemic; business analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:130973
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-07-05 07:17:01