Analiza razloga bankrota Thomasa Cooka

undergraduate thesis

• Title (english): Analysis of the reasons for the bankrupcy of Thomas Cook
• Author: Josip Žerdin
• Mentor: Ingeborg Matečić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-07-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Turizam je rastuća gospodarska aktivnost koja mnogim zemljama, među kojima je i Hrvatska, donosi veliku dobit i profit diljem godine. Turisti tako ili sami ili u suradnji s određenim organizacijama, organiziraju odlazak u turističku destinaciju, u svrhu odmora, rekreacije i drugih pobuda, a često koriste blagodati organiziranog aranžmana odnosno usluge turoperatora. Oni na tržištu djeluju kao organizatori, koordinatori i realizatori interesa ponuđača i korisnika turističkog proizvoda, kako bi pružili odgovarajuće usluge, u svrhu obostranog zadovoljstva. Jedan od primjera turoperatora jest i Thomas Cook, koji je bankrotirao prije nekoliko godina, nakon čega je uslijed pandemije COVID-19, počeo djelovati isključivo kao online turoperator, koji svoje usluge danas pruža isključivo u takvom formatu, zahvaljujući investitorima. Thomas Cook je tako dobar primjer relativno lošeg poslovanja u posljednjim godinama, odnosno dobar primjer za druge turoperatore koji mogu učiti na njegovim greškama. Predmet ovog rada stoga je prikazati osnovne funkcije turoperatora i objasniti kako je tekao bankrot i propast Thomasa Cooka, kao i što se iz navedenog može naučiti.

Abstract (english)

Tourism is a growing economic activity that in many countries, including Croatia, brings great profits and profits throughout the year. Tourists also, either alone or in cooperation with certain organizations, organize a trip to a tourist destination, for the purpose of rest, recreation and other reasons, and often use the benefits of an organized arrangement, i.e. the services of a tour operator. They act in the market as organizers, coordinators and implementers of the interests of the offerors and users of the tourist product, in order to provide appropriate services, for the purpose of mutual satisfaction. One example of a tour operator is Thomas Cook, which went bankrupt a few years ago, after which, due to the COVID-19 pandemic, it started operating exclusively as an online tour operator, which today provides its services exclusively in such a format, thanks to investors. Thomas Cook is such a good example of relatively bad business in recent years, that is, a good example for other tour operators who can learn from his mistakes. The subject of this paper is therefore to show the basic functions of tour operators and explain how the bankruptcy and downfall of Thomas Cook went, as well as what can be learned from the above.

• Keywords: turističko tržište; turoperatori; paket-aražman; Thomas Cook
• Keywords (english): tourist market; tour operators; package arrangement; Thomas Cook
• Language: croatian
• URN:NBN: urn:nbn:hr:148:440905
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-07-07 11:11:39