Strategic analysis of Croatian electric power industry

undergraduate thesis

• Author: Anja Herceg
• Mentor: Domagoj Hruška (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2015-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Croatian market of electric power supply until joining the EU has not been interested and open as it is today. Of course, the main reason for the huge change on the market was liberalisation of the market led by joining the European Union in 2013, which opened up the market for new entrants, meaning competition. This essay is based on strategic analysis of Croatian market, starting with the SWOT analysis of the biggest supplier, HEP ( Hrvatska Elektroprivreda), followed by SWOT of competition ( smaller companies with neglected share of customers). The main analysis is based on Porters five forces of competition, which examines the Croatian market, its significant players, threats and overall performance. In this essay, the focus is on HEP and its three main and significant competitors, Hrvatski Telekom, GEN-I and RWE. Each of this companies have already been present on some other markets or in some other sectors ( telecommunication, gas supply etc).

• Keywords: strateška analiza; Hrvatska elektroprivreda; HEP; opskrba električnom energijom; tržište električne energije; električna energija
• Language: english
• URN:NBN: urn:nbn:hr:148:762663
• Study programme: Title: Business Economics in English; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Ključne riječi dodijelio knjižničar
• Created on: 2016-02-23 13:28:34