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Strategic analysis of Croatian electric power industry
Anja Herceg (2015)
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management
Cite this document...

Herceg, A. (2015). Strategic analysis of Croatian electric power industry (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:762663

Herceg, Anja. "Strategic analysis of Croatian electric power industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:762663

Herceg, Anja. "Strategic analysis of Croatian electric power industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:762663

Herceg, A. (2015). 'Strategic analysis of Croatian electric power industry', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 17 July 2019, https://urn.nsk.hr/urn:nbn:hr:148:762663

Herceg A. Strategic analysis of Croatian electric power industry [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2019 July 17] Available at: https://urn.nsk.hr/urn:nbn:hr:148:762663

A. Herceg, "Strategic analysis of Croatian electric power industry", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:762663

Metadata
TitleStrategic analysis of Croatian electric power industry
AuthorAnja Herceg
MentorDomagoj Hruška (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2015-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Croatian market of electric power supply until joining the EU has not been interested and open as it is today. Of course, the main reason for the huge change on the market was liberalisation of the market led by joining the European Union in 2013, which opened up the market for new entrants, meaning competition. This essay is based on strategic analysis of Croatian market, starting with the SWOT analysis of the biggest supplier, HEP ( Hrvatska Elektroprivreda), followed by SWOT of competition ( smaller companies with neglected share of customers). The main analysis is based on Porters five forces of competition, which examines the Croatian market, its significant players, threats and overall performance. In this essay, the focus is on HEP and its three main and significant competitors, Hrvatski Telekom, GEN-I and RWE. Each of this companies have already been present on some other markets or in some other sectors ( telecommunication, gas supply etc).
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:762663
Study programmeTitle: Poslovna ekonomija na engleskom jeziku
Study programme type: sveučilišni
Study level: preddiplomski
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Public noteKljučne riječi dodijelio knjižničar
Created on2016-02-23 13:28:34