master's thesis
The impact of brand name characteristics on creating brand perception

Čukman, Marko
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Cite this document

Čukman, M. (2022). The impact of brand name characteristics on creating brand perception (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:073280

Čukman, Marko. "The impact of brand name characteristics on creating brand perception." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:073280

Čukman, Marko. "The impact of brand name characteristics on creating brand perception." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:073280

Čukman, M. (2022). 'The impact of brand name characteristics on creating brand perception', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 February 2024, https://urn.nsk.hr/urn:nbn:hr:148:073280

Čukman M. The impact of brand name characteristics on creating brand perception [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 February 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:073280

M. Čukman, "The impact of brand name characteristics on creating brand perception", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:073280

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