MOGUĆNOSTI KORIŠTENJA PREPOZNAVANJA LICA U POSLOVNIM MODELIMA

master's thesis

• Title (english): POSSIBILITIES OF USING FACE RECOGNITION IN BUSINESS MODELS
• Author: Xingtong Liu
• Mentor: Ivan Strugar (mentor)
• Committee member: Katarina Ćurko (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2022-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Kontinuirani razvoj informacijske tehnologije rezultirao je da se informacijske tehnologije počinju primjenjivati u svim aspektima ljudskog društvenog života. Također dolazi i do sve veće primjene informacijske tehnologije u zadnjih par godina, a tehnologija prepoznavanje lica je kompleksna tehnologija u informacijskim tehnologijama, njezina upotreba u mnogim društvenim poljima donijela je pozitivne promjene, ali naravno nisu svi još uvijek dovoljno upoznati s primjenom i mogućnostima iste. I u praksi ali i u literaturi je moguće naći veliki broj primjera koji pokazuju da se korištenjem ovakve tehnologije mogu inovirati proizvodi i usluge i razviti potpuno novi inovativni poslovni modeli i proizvodi. Naravno kao i svaka nova i inovativna tehnologija i tehnologija prepoznavanja lica, pored brojnih prednosti, može imati veliki utjecaj kako na sigurnost informacijskih sustava tako i na privatnost korisnika.
Ovaj rad se bavi informacijsko komunikacijskim tehnologijama koje su vezane uz tehnologiju prepoznavanja lica, njenim razvojem i primjenom u inovativnim poslovnim modelima. U radu će biti obrađen pojam informacijske tehnologije, razvoj, stanje i utjecaj na poslovanje. Također će se biti prikazan razvoj i stanje tehnologije prepoznavanja lica, zakonski okvir EU kojim se regulira područje privatnosti (GDPR I AI), te novi inovativni poslovni modeli koji su bazirani na ovoj tehnologiji ili koji ju intenzivno koriste i stanje i utjecaj u poslovanju, pojam i primjena i problemi prepoznavanja lica.

Abstract (english)

The continuous development of information technology has led to its application in all aspects of human social life. In recent years, the use of information technology has also been increasing. Face recognition technology is one of the complex technologies of information technology that has brought positive changes in many social areas, but of course not everyone is familiar with its applications and possibilities. A large number of examples can be found, both in practice and in the literature, showing that the use of this technology can lead to innovative products and services and the development of new and innovative business models and products. Of course, like any new innovative technology and face recognition technology, in addition to having many benefits, it can have a significant impact on the security of information systems and the privacy of users.
This paper deals with information and communication technologies related to face recognition technology, their development and application in innovative business models. This paper will address the concept, development, status and impact of information technology on business. It will also show the development and status of face recognition technology, the EU legal framework governing privacy (GDPR and AI), and the status and impact of new innovative business models and commerce based on the technology or intensive use of the technology, terminology and applications and face recognition issues.

• Keywords: prepoznavanja lica; Informacijska i komunikacijska tehnologija; inovativna tehnologija; sigurnost informacijskih sustava
• Keywords (english): facial recognition; information and communication technology; innovative technology; information systems security
• Language: croatian
• URN:NBN: urn:nbn:hr:148:109982
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-23 14:15:54