Razvoj luksuznog hotelskog brenda na primjeru Armani hotela

undergraduate thesis

• Author: Iva Baček
• Mentor: Josip Mikulić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Tema rada je razvoj luksuznog hotelskog brenda na primjeru Armani hotela. Rad je podjeljen u 3 cjeline, čiji je glavni cilj prikazati hotelijerstvo, luksuzno hotelijerstvo i hotele te važnost brenda kada su u pitanju hoteli. Prvo poglavlje rada bavi se objašnjavanjem pojma hotela zatim hotelijerstva kao djelatnosti. Zatim se radi klasifikacija hotela prema Pravilniku o razvrstavanju, kategorizaciji i posebnim standardima ugostiteljskih objekata iz te skupine.Također se u radu obrađuje luksuzno hotelijerstvo sa ciljem lakšeg razumijevanja luksuznog hotelskog brenda odnosno što brend i brendiranje predatavljaju u hotelijerstvu kao što je u ovom radu prikazano na primjeru Armani hotela.

Abstract (english)

The topic of the paper is the development of a luxury hotel brand based on the example of the Armani hotel. The work is divided into 3 units, the main goal of which is to show the hotel industry, luxury hotel industry and hotels, and the importance of the brand when it comes to hotels. The first chapter of the paper deals with explaining the concept of hotel, then hotel management as an activity. Then the classification of hotels is done according to the Ordinance on the classification, categorization and special standards of catering establishments from that group. The paper also deals with luxury hotel industry with the aim of easier understanding of the luxury hotel brand, i.e. what the brand and branding represent in the hotel industry, as shown in this paper on example of the Armani hotel.

• Keywords: Hotelski brend; brendiranje; luksuzno hotelijerstvo; kategorizacija hotela; Armani hotel
• Keywords (english): Hotel brand; branding; luxury hotel industry; hotel categorization; Armani hotel
• Language: croatian
• URN:NBN: urn:nbn:hr:148:336808
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-09-26 11:34:23