Problem sezonalnosti hrvatskog turizma te načini za ublažavanje sezonalnosti

undergraduate thesis

• Author: Karlo Cicvara
• Mentor: Josip Mikulić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ovaj završni rad ukazuje na jedan od najvećih problema s kojima se susreće hrvatski turizam. Riječ je o sezonalnosti. Sezonalnost turizma jedna je od nepoželjnijih karakteristika ponude i potražnje, jer uveliko utječe na samu prednost i utjecaj među konkurentima na turističkom tržištu. Rad se može podijeliti na teorijski, statistički te računski dio. U teorijskom dijelu objašnjava se samo značenje sezonalnosti, uzroci posljedice te metode snižavanja sezonalnosti. Statistički do predstavlja prikaz statistike prometa turista, kao i BDP-A i prihoda od turista. Kao treći dio izdvaja se računski dio koji kroz formulu za izračun sezonalnosti prikazuje koje su stope sezonalnosti Hrvatske i konkurenata na Meidteranskom tržištu. Temeljem izračuna Ginijevog koeficijenta (računski dio) zaključeno je da je stopa sezonalnosti hrvatskog turizma vrlo visoka.

Abstract (english)

This final paper points to one of the biggest problems faced by Croatian tourism. It's about seasonality. Seasonality of tourism is one of the most undesirable characteristics of supply and demand, as it greatly affects the very advantage and influence among competitors on the tourism market. The work can be divided into theoretical, statistical and computational parts. The theoretical part only explains the meaning of seasonality, the causes and consequences, and methods of reducing seasonality. Statistical do is a presentation of tourist traffic statistics, as well as GDP and income from tourists. As the third part, there is a calculation part which, through a formula for calculating seasonality, shows the seasonality rates of Croatia and its competitors on the Mediterranean market. Based on the calculation of the Gini coefficient (calculation part), it was concluded that the rate of seasonality of Croatian tourism is very high.

• Keywords: Sezonalnost; Hrvatska; turizam; tržište; konkurenti
• Keywords (english): Seasonality; Croatia; tourism; comptetitors; market
• Language: croatian
• URN:NBN: urn:nbn:hr:148:662653
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Reformatted digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-26 13:17:39