Primjena održivog i društveno odgovornog poslovanja prema modelu trostruke bilance

master's thesis

• Title: Primjena održivog i društveno odgovornog poslovanja prema modelu trostruke bilance : studija slučaja poduzeća duhanske industrije
• Title (english): Application of sustainability and corporate social responsibility according to the triple bottom line model : case study of a tobacco company
• Author: Filipa Sudarević
• Mentor: Ivana Štulec (mentor)
• Committee member: Maja Mihelja Žaja (predsjednik povjerenstva)
• Committee member: Mate Damić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Finance); Zagreb
• Defense date and country: 2022-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; International Economics

Abstract

Značajan porast svijesti javnosti o globalnim problemima s kojima se suočava čitava civilizacija, dovodi do nužnosti uvođenja ključnih promjena kako u svakodnevnom životu pojedinca tako i u poslovnim praksama poduzeća. Kroz nekoliko stoljeća tradicionalne poslovne prakse bile su okrenute isključivom ostvarivanju profita, ne uzimajući u obzir ekološki i društveni trag koji su ostavljale iza sebe. Zagađenje okoliša i neetičke poslovne odluke prethodile su razvoju koncepta održivog i društveno odgovornog poslovanja. U radu se temeljem stručne literature objašnjavaju tradicionalna i suvremena definicija poslovne uspješnosti. Poznato je da prema novijim shvaćanjima poslovni uspjeh nadilazi profitabilnost i stopu rasta te društvena odgovornost postaje sve značajnija komponenta poslovanja modernog poduzeća. Cilj ovog rada je prikazati temeljne odrednice poslovne etike te značaj njene implementacije u upravljačke procese poduzeća. Nadalje, objasniti potencijal provedbe koncepta društveno odgovornog poslovanja u kontekstu financijskih i nefinancijskih koristi koja poduzeća ostvaruju. Također, u radu će se prikazati suvremeni primjeri poduzeća koja provode društveno odgovorne aktivnosti usmjerene ka ostvarivanju ekonomskih, ekoloških i društvenih koristi za cjelokupno društvo. Istraživački dio rada odnosi se na analizu odabranog poduzeća kojom se ispituje odnos između normi o održivom poslovanju i strategije društveno odgovornog poslovanja koristeći pritom, metodologiju modela trostruke bilance. U konačnici, provedbom dubinskog intervjua istražuje se kojim poslovnim strategijama analizirano poduzeće odgovara na svakodnevna etička pitanja u međunarodnom okruženju te kakve koristi stvara za svoje dionike. Analizom rezultata stvaraju se smjernice za primjenu društveno odgovornog i održivog poslovanja te se povećava svijest sudionika organizacije o važnosti koncepta društveno odgovornog poslovanja.

Abstract (english)

A significant increase in public awareness of the global problems faced by the entire civilization leads to the necessity of introducing key changes both in the daily life of individuals and in the business practices of companies. For several centuries, traditional business practices were focused on the sole pursuit of profit, without taking into account the ecological and social footprint they left behind. Environmental pollution and unethical business decisions preceded the development of the concept of sustainable and socially responsible business. The paper explains the traditional and modern definition of business success based on professional literature. It is known that the business success of a company goes beyond profitability and growth rate, and social responsibility is becoming an increasingly important component of the operations of a modern company whose goal is to benefit the entire community. The aim of this paper is to show the fundamental determinants of business ethics and the importance of its implementation in the management processes of the company. Furthermore, to explain the potential of implementing the concept of socially responsible business in the context of financial and non-financial benefits that companies achieve. Also, the paper will present contemporary examples of companies that carry out socially responsible activities aimed at achieving economic, ecological and social benefits for the whole society. The research part of the paper refers to the analysis of the selected company, which examines the relationship between the norms of sustainable business and the strategy of socially responsible business using the methodology of the triple bottom line model. Finally, by conducting an in-depth interview, it is investigated which business strategies the analyzed company uses to respond to everyday ethical issues in the international environment and what benefits it creates for its stakeholders. Analized results create guidelines for the application of socially responsible and sustainable business, and increase the awareness of the participants of the organization about the importance of the socially responsible business concept.

• Keywords: društveno odgovorno poslovanje; održivost; poslovna etika; dionici; trostruka bilanca; zajednica
• Keywords (english): socially responsible business; sustainability; business ethics; stakeholders; triple bottom line; society
• Language: croatian
• URN:NBN: urn:nbn:hr:148:651992
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-28 16:05:30