Analiza prednosti i nedostataka društvenog poduzetništva u Republici Hrvatskoj i svijetu

master's thesis

• Title (english): Analysis of the advantages and disadvantages of social entrepreneurship in the Republic of Croatia and the world
• Author: Martina Ramljak
• Mentor: Marko Kolaković (mentor)
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Društveno poduzetništvo je skup aktivnosti na osnivanju, ustrojstvu i upravljanju poslovanjem poduzeća. To je također aktivna ekonomska djelatnost, usmjerena pomaganju drugima, sa socijalnim duhom i ciljem. Djelovanje mora biti inovativno i društveno korisno. Tradicionalni poduzetnici svoj uspjeh mjere financijskim pokazateljima, kao što su prihod i dobit. Na isti način, tradicionalnog investitora obično brine samo financijski povrat ulaganja. S druge strane, društveni poduzetnici svoj uspjeh mjere ekološkim i društvenim metrikama, ali i financijskim. U Republici Hrvatskoj evidentan je nedostatak društvenih poduzeća u obliku čistog profitnog organizacijskog modela. Potrebno je dati snažan poticaj kako bi se privuklo više entuzijasta da započnu posao u ovom smjeru. Društvena poduzeća mogu stvoriti radna mjesta, pružiti inovativne usluge i proizvode, promicati održivost i dati nadu za budućnost. S druge strane, socijalni poduzetnici se suočavaju s raznim izazovima obzirom da se moraju usredotočiti, ali ne samo na jednu stvar. Također moraju čuvati vlastiti prihod i financijsko zdravlje tvrtke, ali ne biti vođeni njima. Sve su to važni paradoksi koji nikada neće nestati, ali na poduzetniku je da pronađe pravi balans.

Abstract (english)

Social entrepreneurship is a set of activities related to the establishment, organization and management of the company's operations. It is also an active economic activity, aimed at helping others, with a social spirit and purpose. Action must be innovative and socially useful. Traditional entrepreneurs measure their success with financial indicators, such as revenue and profit. In the same way, the traditional investor is usually only concerned with the financial return on investment. On the other hand, social entrepreneurs measure their success by ecological and social metrics, as well as financial ones. In the Republic of Croatia, there is an evident lack of social enterprises in the form of a pure profit organizational model. A strong incentive needs to be given to attract more enthusiasts to start work in this direction. Social enterprises can create jobs, provide innovative services and products, promote sustainability and provide hope for the future. On the other hand, social entrepreneurs face various challenges as they have to focus, but not only on one thing. They must also protect their own income and the financial health of the company, but not be driven by them. These are all important paradoxes that will never disappear, but it is up to the entrepreneur to find the right balance.

• Keywords: društveno poduzetništvo; poduzetnik; prednosti; nedostaci; Hrvatska
• Keywords (english): social entrepreneurship; entrepreneur; advantages; disadvantages; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:953384
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-29 15:21:01