ISTRAŽIVANJE ULOGE REZERVACIJE PRIVATNOG SMJEŠTAJA PREKO MANJE POZNATIH PLATFORMI NA ZADOVOLJSTVO KORISNIKA

master's thesis

• Title (english): INVESTIGATING THE ROLE OF PRIVATE ACCOMMODATION BOOKING VIA LESSER-KNOWN PLATFORMS ON USER SATISFACTION
• Author: Iva Alviž
• Mentor: Miroslav Mandić (mentor)
• Committee member: Sandra Horvat (predsjednik povjerenstva)
• Committee member: Tanja Komarac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2022-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Turističke web-stranice danas su postale mjesto gdje putnici traže informacije o njihovim odredištima putovanja i smještaju za svoja putovanja. Jedan od ključnih izazova za putnike je pronalaženje pravog smještaja, što može biti hotel, hostel, apartman i tako dalje. Uz mnoštvo web stranica za rezervaciju smještaja dostupnih na tržištu, putnici sada imaju brojne mogućnosti izbora.
Postoje online platforme koje su poznate i velike te ih velika većina ljudi koristi prilikom rezervacije smještaja, kao što su to primjerice međunarodno poznate platforme Booking ili Airbnb koje koriste ljudi diljem svijeta, no postoje i manje platforme koje se probijaju na tržište te su korisnicima navedenih usluga manje poznate.
Predmet ovog diplomskog rada je istražiti zadovoljstvo korisnika rezervacijom privatnog smještaja preko manje poznatih platformi.
Cilj istraživanja je prije svega istražiti kakvu ulogu imaju rezervacije privatnog smještana preko manje poznatih platformi na zadovoljstvo korisnika. Naime nastoji se analizirati jesu li korisnici upoznati sa korištenjem manjih platformi za rezervaciju smještaja, te jesu li zadovoljni njenim korištenjem prilikom samog rezerviranja.

Abstract (english)

Travel websites today have become a place where travelers look for information about their travel destinations and accommodation for their travels. One of the key challenges for travelers is finding the right accommodation, which can be a hotel, hostel, apartment and so on. With the plethora of accommodation booking websites available in the market, travelers now have numerous options to choose from.
There are online platforms that are well-known and large and are used by the vast majority of people when booking accommodation, such as the internationally known platforms Booking or Airbnb, which are used by people all over the world, but there are also smaller platforms that are breaking into the market and are available to users of the aforementioned services. less known.
The subject of this thesis is to investigate user satisfaction with booking private accommodation through lesser-known platforms. The aim of the research is first of all to investigate the role of private accommodation bookings through lesser-known platforms on user satisfaction. Namely, it tries to analyze whether users are familiar with the use of smaller platforms for booking accommodation, and whether they are satisfied with its use when making the reservation itself.

• Keywords: privatni smještaj; online rezervacije; zadovoljstvo korisnika; online platforme
• Keywords (english): private accommodation; online reservations; user satisfaction; online platforms.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:652703
• Study programme: Title: Digital marketing; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica digitalnog marketinga (stručni/a specijalist/specijalistica digitalnog marketinga)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-30 09:19:43