Izazovi upravljanja ljudskim potencijalima u maloprodaji

master's thesis

• Title (english): Challenges of managing human resources in retail industry
• Author: Antonio Boduljak
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Milka Rimac Bilušić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Osnovna snaga organizacije su ljudi. U današnje vrijeme ključ uspjeha neke organizacije leži upravo u načinu na koji poduzeća odabiru i organiziraju ljude tj. svoje zaposlenike. Menadžment ljudskih potencijala, kao znanstvena disciplina, u tome ima jako važnu ulogu kao osnovica za ostvarivanje konkurentske prednosti uz pomoć ljudi. Upravo zbog toga, u poduzećima postoji pojačani interes za odjelima za ljudske potencijale koji je od vitalnog interesa za uspješno poslovanje i dobru poslovnu klimu. U ovom radu objašnjavaju se specifičnosti upravljanja ljudima u maloprodaji. Maloprodajna industrija kao vitalan komercijalni sektor, vrlo je složeno područje s puno funkcija. Budući da je maloprodaja vrlo kompleksan dio sustava lanca opskrbe, menadžment ljudskih potencijala s vremenom je postao prijeko potreban organizacijama koje se bave maloprodajom. Planiranjem i pribavljanjem kvalitetnih, stručnih i sposobnih radnika, određene maloprodajne organizacije prednjače jedna nad drugom. U ovom radu objašnjen je način na koji se maloprodajni menadžeri i odjel za ljudske potencijale, nose s izazovima s kojima se susreću prilikom upravljanja ljudima. Provedeno je empirijsko istraživanje na temu specifičnosti upravljanja ljudima u maloprodaji. Rezultati istraživanja upućuju na to da je vrlo izazovno upravljati ljudima u maloprodajnim organizacijama te da je menadžerima u odjelima za ljudske potencijale poprilično izazovno optimizirati interes pojedinca i čitave organizacije, vodeći se istovremeno vizijom i misijom poduzeća.

Abstract (english)

The basic strength of the organization are people. Nowadays, the key to the success of an organization lies precisely in the way companies select and organize people and their employees. Human resource management, as a scientific discipline, plays a very important role in companies as a basis for achieving a competitive advantage with the help of people. Precisely, because of this, companies have increased their interest in the human resource department, which is of vital interest for successful operations and a good business climate. This graduation thesis explains the specifics of human resource management in retail. The retail industry as a vital commercial sector is a very complex area with many functions. Since retail is a very complex part of the supply chain system, human resource management has become necessary for retail organizations over time. By planning and acquiring quality, professional and capable workers, certain retail organizations are ahead of their competitors. This graduation thesis explains how retail managers and human resource departments deal with people-related challenges they face as a part of their work. Empirical research was conducted on the specifics of human resource management in retail. The results of the research suggest that it is very challenging to manage people in retail organizations and that it is quite challenging for managers in human resource departments to optimize the interest of the individual and the entire organization, while being guided by the company's vision and mission.

• Keywords: ljudski potencijali; upravljanje ljudskim potencijalima; maloprodaja; upravljanje ljudskim potencijalima u maloprodaji
• Keywords (english): human resource; human resource management; retail; human resource management in retail
• Language: croatian
• URN:NBN: urn:nbn:hr:148:722622
• Study programme: Title: Management and marketing in retail; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje (stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-09-30 10:53:05