Potražnja za uslugama avionskog putničkog prijevoza u doba Covid-19 krize na primjeru poslovanja poduzeća Croatia Airlines

master's thesis

• Title (english): Demand for air passenger transport services during the Covid-19 pandemic at the example of Croatia Airlines
• Author: Viktoria Mišić
• Mentor: Fran Galetić (mentor)
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Predmet ovog diplomskog rada je istražiti utjecaj pandemije Covid-19 na potražnju za avionskim putničkim prijevozom. Utjecaj pandemije se analizira na primjeru poduzeća Croatia Airlines. Cilj rada je istražiti i analizirati kako je korona kriza utjecala na potražnju za putničkim avio prijevozom i na poslovanje poduzeća u zračnom prometu, odnosno na aviokompaniju Croatia Airlines te kakve su mogućnosti oporavka tržišta. Pandemija Covid-19 ostavila je izrazito velike posljedice na poslovanje zračnog prometa kao i na poslovanje poduzeća. U hrvatskom zračnom sektoru došlo je do pada prometa od čak 83%. Što se tiče poduzeća Croatia Airlines, u 2020. godini ostvaren je najveći neto gubitak u iznosu od 358,2 milijuna kuna. Prihodi i rashodi su se smanjili u odnosu na 2019. godinu, no vrijednost rashoda je u odnosu na prihode izrazito veća što je doprinijelo toliko velikom gubitku. Pokazatelji uspješnosti poslovanja, također prikazuju na izrazito težak položaj poduzeća. Kako bi poduzeće opstalo na tržištu, najveći fokus poduzeća bio je na očuvanju likvidnosti. Pri tome, od izrazitog značaja bila je pomoć Republike Hrvatske, što je dovelo do povećanja novca i novčanih ekvivalenata pa je na temelju toga poduzeće sačuvalo likvidnost i financijsku stabilnost.

Abstract (english)

The main subject of this paper is to explore the impact of Covid-19 pandemic on airplane traffic transport. The impact of pandemic will be analyzed on the example of Croatia Airlines company. The main goal of this paper is to explore and analyze how the corona crisis has impacted on the demand for airline passenger transport and on business of Croatia Airlines company and to seek and analyze the possible opportunity of recovery. Covid-19 crisis has left major consequences on the whole industry, including the business of Croatia Airlines. Croatian airline sector has suffered the decrase of 83% of their usual traffic. When it comes to Croatia Airlines, they have experienced the biggest net loss in amount of 358,2 mil, kn. Incomes and expenses have decreased compared to year 2019, but the worth of expenses is much bigger than the worth of incomes, and that is the main reason for this event. Business performance indicators are also referring to distinctly managment was on maintaing liquidity. Very important role in that process has been played by the Republic of Croatia who have helped by ensuring cash and cash equivalents based in which the Croatia Airlines company have retainded liquidity and financial stability.

• Keywords: aviokompanija; potražnja; pandemija; financijska analiza; zračni promet
• Keywords (english): airline; demand; pandemic; financial analysis; air traffic
• Language: croatian
• URN:NBN: urn:nbn:hr:148:607408
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-09-30 21:19:32