Analiza imidža grada Dubrovnika kao turističke destinacije u percepciji domaćih turista i lokalnog stanovništva

master's thesis

• Title (english): The analysis of the image of Dubrovnik as a tourist destination in the perception of the domestic tourists and local residences
• Author: Lucija Jurković
• Mentor: Josip Mikulić (mentor)
• Committee member: Darko Prebežac (predsjednik povjerenstva)
• Committee member: Petra Barišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Imidž turističke destinacije te čimbenici koji na njega utječu postaju sve važniji zbog velike konkurentnosti na turističkom tržištu i borbe za privlačenje turista. Definiranje samog imidža je veoma kompleksno, a najčešće se predstavlja kao skup vjerovanja, dojmova, ideja i percepcija pojedinca o određenoj destinaciji na temelju procesuiranja informacija koje su prikupljene iz različitih izvora tijekom određenog vremenskog razdoblja. Veoma je bitno postići kreiranje pozitivne slike o turističkoj destinaciji u svijesti turista i na taj način ih dodatno potaknuti na odluku o ponovnom dolasku. Dubrovnik je jedan od najposjećenijih hrvatskih gradova. Turiste privlači svojom kulturnom baštinom, prekrasnim plažama, ali i razvijenom ugostiteljskom ponudom. Svrha i cilj ovog rada
je istražiti i analizirati imidž turističke destinacije na primjeru grada Dubrovnika u percepciji domaćih turista i lokalnog stanovništva.

Abstract (english)

The image of a tourist destination and the factors that influence it are becoming more and more important due to the great competition in the tourist market and the struggle to attract tourists. Defining the image itself is very complex, and most often it is presented as a set of beliefs, impressions, ideas and perceptions of an individual about a certain destination based on the
processing of information collected from different sources during a certain period of time. It is very important to achieve the creation of a positive image of the tourist destination in the minds of tourists and in this way further encourage them to decide to come again. Dubrovnik is one of the most visited Croatian cities. It attracts tourists with its cultural heritage, beautiful beaches, but also with a developed hospitality industry. The purpose and goal of this paper is to investigate and analyze the image of a tourist destination on the example of the city of Dubrovnik in the perception of domestic tourists and local residents.

• Keywords: Dubrovnik; imidž; turistička destinacija; lokalno stanovništvo; domaći turisti
• Keywords (english): Dubrovnik; image; tourist destination; domestic tourists; local residents
• Language: croatian
• URN:NBN: urn:nbn:hr:148:783616
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-09-30 22:24:55