Utjecaj političkih i komercijalnih rizika na odabir strategije internacionalizacije poduzeća iz ugostiteljske djelatnosti

master's thesis

• Title (english): The influence of political and commercial risks on the selection of the internationalization strategy of companies from the hospitality industry
• Author: Marija Obadić
• Mentor: Ivana Štulec (mentor)
• Committee member: Dora Naletina (predsjednik povjerenstva)
• Committee member: Marija Jurčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Internacionalizacija poduzeća iz ugostiteljske djelatnosti sve je češća budući su poduzeća prisiljena izlaziti na strana tržišta kako bi nastavila s poslovanjem. Promjene na tržištu se događaju vrlo brzo i potrebno ih je pratiti i analizirati kako ne bi došlo do neželjenih događaja, a time i do negativnog utjecaja na poslovanje. S takvim promjenama rizici u poslovanju bivaju sve veći. Kako bi poduzeća bila spremna odgovoriti na takve promjene potreban im je menadžment upravljanja rizicima. U ovom radu cilj je pojasniti i prikazati strategije izlaska na strana tržišta i rizike koji se ondje pojavljuju. Kako bi se pobliže prikazao odnos internacionalizacije i rizika korištena je metoda studije slučaja na primjeru poduzeća McDonald's te se naglasak stavlja na komercijalne i političke rizike s kojima se susretao prilikom internacionalizacije poslovanja. Zaključak rada je da bez obzira koliko poduzeće uspješno poslovalo na drugim tržištima ne znači da će biti uspješno i da će opstati na svakome od njih. Politički i komercijalni rizici su neželjeni događaji na koje se ne može utjecati no potrebno je pratiti i analizirati situacije na tržištima kako bi se što ranije predvidjeli mogući rizici te na vrijeme odgovorilo na iste.

Abstract (english)

The internationalization of companies from the hospitality industry is becoming more and more common as companies are forced to enter foreign markets in order to continue their business. Changes in the market are happening very quickly and it is necessary to monitor and analyze them so unwanted events do not occur and thus have a negative impact on business. With such changes, the risks in business are increasing. In order for companies to be ready to respond to such changes, they need risk management. The aim of this paper is to clarify and present strategies for entering foreign markets and the risks that appear there. In order to present the relationship between internationalization and risk in more detail, a case study method was used on the example of the McDonald's company, and emphasis is placed on the commercial and political risks encountered during the internationalization of business. The conclusion of the paper is that no matter how successfully a company operates in other markets, it does not mean that it will be successful and that it will survive in each of them. Political and commercial risks are unwanted events that cannot be influenced, but it is necessary to monitor and analyse market situations in order to predict possible risks as early as possible and respond to them in time.

• Keywords: internacionalizacija; rizici poslovanja; komercijalni rizik; politički rizik; ugostiteljska djelatnost
• Keywords (english): internationalization; business risks; commercial risk; political risk; hospitality industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:189850
• Study programme: Title: Management and marketing in retail; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje (stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-10-03 18:44:16