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undergraduate thesis
Marketing turističke destinacije na primjeru grada Karlovca
2022. urn:nbn:hr:148:805427
Čvangić, Maja
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Cite this document

Čvangić, M. (2022). Marketing turističke destinacije na primjeru grada Karlovca (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:805427

Čvangić, Maja. "Marketing turističke destinacije na primjeru grada Karlovca." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:805427

Čvangić, Maja. "Marketing turističke destinacije na primjeru grada Karlovca." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:805427

Čvangić, M. (2022). 'Marketing turističke destinacije na primjeru grada Karlovca', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 16 April 2025, https://urn.nsk.hr/urn:nbn:hr:148:805427

Čvangić M. Marketing turističke destinacije na primjeru grada Karlovca [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2025 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:148:805427

M. Čvangić, "Marketing turističke destinacije na primjeru grada Karlovca", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:805427

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Metadata
TitleMarketing turističke destinacije na primjeru grada Karlovca
Title (english)Marketing of a tourist destination on the example of the town Karlovac
AuthorMaja Čvangić
MentorJosip Mikulić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2022-10-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Na današnjem turističkom tržištu teško se izboriti za svoj udio. Turistički potrošači sve su zahtjevniji, bolje informirani i iskusniji, a konkurencija je sve veća i jača. Zbog toga brojni nosioci turističke ponude nalaze velike prepreke u prodaji i distribuciji svojih proizvoda i usluga. Postavlja se pitanje kako neku turističku destinaciju učiniti privlačnijom i prepoznatljivom? Pravilnim upravljanjem marketingom, moguće je izbjeći probleme te se izboriti za svoj udio na tržištu.
Abstract (english)
In today's tourist market, it is difficult to fight for your share. Tourism consumers are increasingly demanding, better informed and experienced, and the competition is getting bigger and stronger. Because of this, many carriers of the tourist offer find major obstacles in the sale and distribution of their products and services. The question is how to make a tourist destination more attractive and recognizable? With proper marketing management, it is possible to avoid problems and fight for your market share.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:805427
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Tourism Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2022-10-06 19:44:18