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TESTIRANJE TEOREMA RYBEZYNSKI
TESTIRANJE TEOREMA RYBEZYNSKI
Josipa Marić
Tadeusz Rybczynski (1923. - 1998.) razvio je teorem o utjecaju povećanja opskrbljenosti jednim od dva faktora proizvodnje na output proizvodnje robe koja intenzivno rabi taj proizvodni faktor, kao i na output proizvodnje koja nije intenzivna tim faktorom, odnosno intenzivno rabi drugi faktor. Rybczynski teorem glasi: Pri konstantnim cijenama proizvoda povećanje opskrbljenosti jednim faktorom izazvat će iznadproporcionalni rast outputa one robe koja je intenzivna tim faktorom i smanjenje...
TEČAJNA POLITIKA REPUBLIKE HRVATSKE
TEČAJNA POLITIKA REPUBLIKE HRVATSKE
Borna Kalafatić
Republika Hrvatska predstavlja malo i otvoreno gospodarstvo koje je značajno euroizirano. Upravo zbog toga, javlja se potreba za obranom tečaja euro – kuna. Gotovo 85% depozita te 75% kredita je u stranim valutama ili je indeksirano u stranim valutama. U usporedbi s ostalim zemljama slične strukture kao Republika Hrvatska vidljiva je najveća euroizacija u Europi, što implicira stabilnost deviznog tečaja kao nužni zadatak Hrvatske narodne banke. No, unatoč silnoj euroizaciji, uvijek...
TEČAJNI RIZIK U MEĐUNARODNOM POSLOVANJU
TEČAJNI RIZIK U MEĐUNARODNOM POSLOVANJU
Nikola Mihalj
Jedan od zadataka Hrvatske narodne banke jest utvrđivanje i provođenje monetarne i devizne politike u Republici Hrvatskoj. Hrvatska narodna banka može radi ostvarivanja utvrđene monetarne i devizne politike odrediti mjere i instrumente koji su mu potrebni za reguliranje kreditne aktivnosti i likvidnosti banaka i za reguliranje količine novca u optjecaju te donositi mjere u svezi s kamatnim stopama i tečajem domaće valute. U Republici Hrvatskoj je Zakonom o obveznim odnosima definirano...
THE ANALYSIS OF SLAVONIAN WINES WITH APPLICATION OF CLUSTER ANALYSIS
THE ANALYSIS OF SLAVONIAN WINES WITH APPLICATION OF CLUSTER ANALYSIS
Ana Jelčić
There is ten millennia where people all over the world enjoy in various delicious wines. There are also numerous evidences that ancient people made and drank wine. Wine from our territories was so good that even Greek writer Agatarid in the second century BC wrote:” On Vis island in Adriatic Sea, a wine is produced that is better than all others if compared with it”. There are many details and things that people deal with, but wine falls into the category of creative art in...
THE CHARACTERISTICS OF LEADERS IN THE POST-COMMUNIST COUNTRIES OF CENTRAL AND EASTERN EUROPE
THE CHARACTERISTICS OF LEADERS IN THE POST-COMMUNIST COUNTRIES OF CENTRAL AND EASTERN EUROPE
Leonardo Artuković
This paper emphasizes the importance of characteristic leaders in post-communist countries in Central and Eastern Europe. Leadership is the influence and process of influencing people so that they rapidly and enthusiastically strive to achieve group goals. The most important leadership factor is the leader himself, who puts himself at the forefront to encourage others to achieve the set goals. Some of the characteristics of leaders are the ability to use power successfully and responsibly...
THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA
THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA
Filip Filipović
The topic of the thesis is to examine the effect that digital marketing techniques have on the business development of the companies in Croatia. Digital marketing consists of many different techniques and channels such as: content marketing, email marketing, SEO, social media marketing. The main purpose of all the aforementioned types of digital marketing is to attract new customers, and in turn, grow sales of the business and build brand awareness. Nowadays, to stay relevant and...
THE IMPACT OF INCREASING CRYPTOCURRENCY POPULARITY ON THE INVESTMENT HABITS OF POPULATION
THE IMPACT OF INCREASING CRYPTOCURRENCY POPULARITY ON THE INVESTMENT HABITS OF POPULATION
Danijel Đurić
Cryptocurrencies have been present for 12 years now and during this time they have often been covered with controversy. Although at first designed as a revolutionary, ungoverned medium of exchange, following 2008 financial crisis, they became more of an investment asset. Back then many experts predicted the collapse of the entire cryptocurrency market yet to this day values of crypto coins still rise and technology behind them evolves. This paper describes in detail the mainstream...
THE PRINCIPLE OF SUPPLY CHAIN MANAGEMENT IN CONSTRUCTION INDUSTRY
THE PRINCIPLE OF SUPPLY CHAIN MANAGEMENT IN CONSTRUCTION INDUSTRY
Sara Gondi
A supply chain is a system which organizes the glow of goods, people, information, between the supplier and customer. Supply chain management is the way the supply chain and its participants are organised. Since it was first used at the Toyota car factory in the 1980’s, supply chain management has appeared an essential piece of modern logistics. Traditionally, the organisation of marketing, distribution, planning and manufacturing operated independently. However, supply chain management...
THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
Isabel Marković
In the current competitive environment, the organizational structure and strategies need to be frequently adjusted in order to lead the market. This paper aims to give an insight into organizational structure of the companies that have a goal to lead the market with their products using strategies and marketing mix in placing innovative product on market. Today marketing has a great deal of interaction in sales and its organization. The role of organization of sales is to front line with...
THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
Rea Milićević
The world has suddenly started to change and adapt due to the coronavirus pandemic that appeared almost two years ago. In the world, and in Croatia as well, online shopping has become increasingly popular, due to the fact that almost all physical stores, restaurants, cafes, etc. except for shops with food and hygiene products were closed for a while due to population protection measures. Given all the bans that were in place, retailers and customers began to develop significant changes, both...
THINKFREE - WEB SERVIS ZA OBRADU DOKUMENATA
THINKFREE - WEB SERVIS ZA OBRADU DOKUMENATA
Nina Kranjčec
ThinkFree je uredski program koji je idealan za poslovnu ili za osobnu upotrebu. Od velike je pomoći u poslovanju jer omogućuje izradu i uređivanje dokumenata, proračunskih tablica i prezentacija koji su uvijek prisutni u svakom poduzeću. ThinkFree se dijeli na 5 funkcionalnosti: ThinkFree Office, ThinkFree Online, ThinkFree Mobile i ThinkFree Server. Koristeći ThinkFree Online (mrežni ured), korisnik može koristiti uredski program putem web preglednika bez instaliranja odvojenog...
TOŠARINE NA DUHAN I DUHANSKE PROIZVODE U REPUBLICI HRVATSKOJ
TOŠARINE NA DUHAN I DUHANSKE PROIZVODE U REPUBLICI HRVATSKOJ
Milica Varjačić
Trošarine na duhan i duhanske proizvode uvode se u Republiku Hrvatsku 1994. godine, od kad su puno puta izmijenjene i nadopunjavane, da bi Republika Hrvatska, odnosno Sabor 2009. godine donio odluku o usklađivanju trošarinskog sustava sa pravnom stečevinom Europske Unije. Od 2009. godine pa do danas, Republika Hrvatska polako usklađuje trošarinski sustav, uključujući i trošarine na duhan i duhanske proizvode, sa onim Europske Unije, no on još uvijek nije u potpunosti...

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