Povezanost zaigranog dizajna posla i radne angažiranosti zaposlenika

master's thesis

• Title (english): The connection of playful work design and employee work engagement
• Author: Ana Buntak
• Mentor: Matija Marić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-12-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U ovom diplomskom radu prikazana je uloga zaigranog dizajna posla u organizacijama te definicije, ključni elementi i pokretači radne angažiranosti zaposlenika. Zaigrani dizajn posla predstavlja proaktivno stvaranje uvjeta u kojima zaposlenici optimiziraju osobno iskustvo rada, što je poseban značaj za njihov rast na poslovnoj i osobnoj razini. Zaigrani dizajn posla može se definirati kroz njegove oblike, kao što su dizajniranje zabave u poslu i dizajniranje natjecanja u poslu. U empirijskom istraživanju provedene su deskriptivna statistička, korelacijska i regresijska analiza kako bi se utvrdila povezanost između zaigranog dizajna posla i radne angažiranosti te utvrdilo koje varijable u najvećoj mjeri utječu na radnu angažiranost. Korelacijska analiza pokazala je da postoji značajna povezanost između dizajniranja natjecanja kao oblika zaigranog dizajna posla i radne angažiranosti, ali nije uočena značajna povezanost između dizajniranja zabave i radne angažiranosti. Može se zaključiti da veću radnu angažiranost imaju zaposlenici koji dizajniraju natjecanje kroz posao, u smislu toga da proaktivno pristupaju, poslu, stvaraju izazovno okruženje te u svojim radnim zadacima nadmašuju svoje mogućnosti. Regresijskom analizom je utvrđeno da radna angažiranost ima pozitivan odnos s dizajniranjem natjecanja, ali istovremeno, nema pozitivan odnos s dizajniranjem zabave, kao oblika zaigranog dizajna posla. Istraživanje je pokazalo da bi organizacije mogle utjecati na povećanje radne angažiranosti zaposlenika poticanjem i primjenom elemenata dizajniranja natjecanja, kao jednog od oblika zaigranog dizajna posla.

Abstract (english)

This thesis presents the role of playful work design in organizations, as well as definitions, key elements and drivers of employee work engagement. Playful work design represents the proactive creation of conditions in which employees optimize their personal work experience, which is of particular importance for their growth on a business and personal level. Playful work design can be defined through its forms, such as designing fun at work and designing competition at work. In the empirical research, descriptive statistical, correlation and regression analyzes were carried out in order to determine the connection between playful work design and work engagement and to determine which variables have the greatest influence on work engagement. Correlation analysis showed that there is a significant relationship between designing competitions as a form of playful work design and work engagement, but no significant relationship was observed between designing fun and work engagement. It can be concluded that employees who design competition through work have greater work engagement, in the sense that they proactively approach work, create a challenging environment and exceed their capabilities in their work tasks. Regression analysis found that work engagement has a positive relationship with designing competitions, but at the same time, it does not have a positive relationship with designing fun, as a form of playful work design. The research showed that organizations could influence the increase of employee work engagement by encouraging and applying elements of competition design, as one of the forms of playful work design.

• Keywords: dizajn posla; zaigrani dizajn posla; dizajniranje zabave; dizajniranje natjecanja; radna angažiranost; osobine ličnosti
• Keywords (english): job craft; playful work design; fun design; competition design; work engagement; personality traits
• Language: croatian
• URN:NBN: urn:nbn:hr:148:030449
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-12-22 20:30:12