Povezanost upravljanja kvalitetom i poslovanja poduzeća u trgovini

undergraduate thesis

• Title (english): The connection between quality management and business operations in trade
• Author: Rebeka Štebih
• Mentor: Mate Damić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-01-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Upravljanje kvalitetom u poduzećima koja posluju u sektoru trgovine od ključnog su značaja za stvaranje konkurentskih prednosti poduzeća. Posebice to ističe činjenica kako poduzeća djeluju u vrlo dinamičnom okruženju s velikim brojem konkurenata. Ujedno, zbog gotovo pa nepostojećih prepreka ulasku na tržite, na isto gotovo pa svakodnevno ulaze nova poduzeća, to može povoljno djelovati na kupce, ali od poduzeća iziskuje kontinuirano ulaganje u rast i ravoj s ciljem zadravanja tržine pozicije.

Sve veći broj poduzeća identificira upravljanje kvalitetom kao mogučnost za ravoj konkurentskih prednosti. Iako pojedina poduzeća upravljanje kvalitetom percipiraju kao neželjeni trošak koji umanjuje profitabilnost poduzeća, riječ je o potpuno krivom stajalištu. Odnosno, danas sve veći broj poduzeća prepoznaje upravljanje kvalitetom kao jedan od benefita, odnosno ističe se kako sredstva uložena u upravljanje kvalitetom doprinose rastu profitabilnosti poslovanja poduzeća. Pritom je rast profitabilnosti izravno moguće povezati s privlačenjem većeg broja kupaca te razvojem konkurentskih prednosti, kao posljedice pozitivnog utjecaja na zadovoljstvo kupaca.

Abstract (english)

Quality management in companies operating in the trade sector is of key importance for creating competitive advantages of the company. This is especially highlighted by the fact that companies operate in a very dynamic environment with a large number of competitors. At the same time, due to the almost non-existent barriers to entering the market, new companies enter the market almost every day, which can have a favorable effect on customers, but requires the company to continuously invest in growth and development with the aim of maintaining its market position.

An increasing number of companies identify quality management as an opportunity to develop competitive advantages. Although some companies perceive quality management as an unwanted cost that reduces the company's profitability, this is a completely wrong point of view. That is, today an increasing number of companies recognize quality management as one of the benefits, that is, it is emphasized that the funds invested in quality management contribute to the growth of the profitability of the company's operations. At the same time, the growth of profitability can be directly linked to the attraction of a larger number of customers and the development of competitive advantages, as a consequence of the positive impact on customer satisfaction.

• Keywords: upravljanje kvalitetom; poduzeća u sektoru trgovine; konkurentske prednosti poduzeća
• Keywords (english): quality management; companies in the trade sector; competitive advantages of companies
• Language: croatian
• URN:NBN: urn:nbn:hr:148:301589
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-26 12:17:21