Generacijske razlike u zadovoljstvu korisnika uslugama prijevoza na zahtjev

master's thesis

• Title (english): Generational differences in customer satisfaction with on-demand transport services
• Author: Filip Budimić
• Mentor: Dora Naletina (mentor)
• Committee member: Dora Naletina (predsjednik povjerenstva)
• Committee member: Hana Horak (član povjerenstva)
• Committee member: Najla Podrug (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-02-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ekonomija dijeljenja odnosi se na oblike poslovnih modela u kojima pojedinci više nisu
isključivo u ulozi potrošača. To su modeli u kojima između pojedinaca dolazi do usluge
zamjene, posuđivanja, trgovanja, iznajmljivanja i dijeljenja proizvoda i usluga uz određenu
naknadu. Usluge u ekonomiji dijeljenja pružaju se putem različitih internetskih platformi.
Ekonomija dijeljenja je danas prisutna u nekoliko sektora, a jedan od njih je upravo i transportni
sektor, stoga je predmet ovog rada analiza ekonomije dijeljenja, odnosno platformi putem kojih
se ona odvija u transportu, a cilj rada je utvrditi generacijske razlike u zadovoljstvu korisnika
uslugama prijevoza na zahtjev. U svrhu ostvarivanja cilja rada korišteni su primarni i
sekundarni podaci. Sekundarni podaci prikupljeni su iz stručnih i znanstvenih članaka,
priručnika, knjiga i web stranica relevantnih za proučavanu temu. Prilikom provedbe primarnog
istraživanja kao instrument istraživanja korišten je visoko strukturirani anketni upitnik. Anketni
upitnik sastavljen je od tvrdnji i pitanja korištenih u ranije provedenim istraživanjima. Svrha
primarnog istraživanja je utvrđivanje razlika u zadovoljstvu korisnika uslugama prijevoza na
zahtjev obzirom na pripadnost određenoj generaciji. Rezultati provedenog primarnog
istraživanja pokazali su kako sve četiri latentne varijable vezane uz percipiranu korisnost imaju
značajan utjecaj na stav. Uz navedeno, potvrđena je važnost i percipirane korisnosti i
jednostavnosti upotrebe u smjeru prihvaćanja tehnologije platformi za usluge prijevoza. Kod
osoba starijih od 46 godina veza između pozitivnog stava i namjere korištenja usluga
promatranih platformi je jača.

Abstract (english)

The sharing economy refers to forms of business models in which individuals are no longer
exclusively in the role of consumers. These are models in which individuals exchange, borrow,
trade, rent and share products and services for a certain fee. Services in the sharing economy
are provided through various online platforms. Today, the sharing economy is present in several
sectors, and one of them is the transport sector, therefore the subject of this paper is the analysis
of the sharing economy, the platforms through which it takes place in transport, and the aim of
this paper is to determine generational differences in user satisfaction with transport services at
request. In order to achieve the goal of the work, primary and secondary data were used.
Secondary data were collected from professional and scientific articles, manuals, books and
websites relevant to the studied topic. When conducting primary research, a highly structured
survey questionnaire is used as a research instrument. The survey questionnaire was composed
of statements and questions used in previously conducted research. The purpose of the primary
research is to determine differences in user satisfaction with on-demand transportation services
with regard to belonging to a certain generation. The results of the conducted primary research
confirmed that all four latent variables related to perceived usefulness have a significant impact
on attitude. In addition to the above, the importance of perceived usefulness and ease of use in
the direction of acceptance of observed platforms was confirmed. For people over 46 years, the
link between a positive attitude and the intention to use the services of the observed platforms
is stronger.

• Keywords: ekonomija dijeljenja; internetske platforme; transport; zajednička mobilnost; poslovni model
• Keywords (english): sharing economy; internet platforms; transport; shared mobility; business model
• Language: croatian
• URN:NBN: urn:nbn:hr:148:056712
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-02-23 12:01:52