Komparativna analiza ponude turoperatora I.D. Riva Tours-a i Adrialin-a

undergraduate thesis

• Title (english): Comparative analysis of the offer of tour operators I.D. Riva Tours and Adrialin
• Author: Sara Bura
• Mentor: Ingeborg Matečić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-05-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Na primjeru turizma vidljiva je tranzicija masovnog turizma u specifične oblike turizma, koje karakterizira ispunjenje želja i potreba modernog turista. Naglasak se stavlja na interni doživljaj, zadovoljstvo i afinitete svakog pojedinog turista. Mijenjanje trurističkih trendova dovodi do specijalizacije turoperatora. Predmet istraživanja ovog rada su turoperatori specijalisti prema geografskom kriteriju, odnosno za područje Republike Hrvatske. Cilj istraživanja je utvrditi, uz pomoć komparative analize ponude turoperatora specijalista za Republiku Hrvatsku, jesu li I.D. Riva Tours i Adrialin u direktnoj konkurenciji ili se na turističkom tržištu međusobno nadopunjuju ponudom.

Abstract (english)

The example of tourism shows the transition of mass tourism into specific forms of tourism, characterized by the fulfillment of the wishes and needs of modern tourists. Emphasis is placed on the internal experience, satisfaction and affinities of each individual tourist. Changing trustworthy trends leads to the specialization of tour operators. The subject of this research is specialist tour operators according to the geographical criterion, i.e. for the territory of the Republic of Croatia. The aim of the research is to determine, using a comparative analysis of the offer of tour operators specializing in the Republic of Croatia, whether I.D. Riva tours and Adrialin are in direct competition or complement each other with an offer on the tourist market.

• Keywords: turoperatori specijalisti; turizam; I.D. Riva Tours; Adrialin; turistički posrednici; ponuda
• Keywords (english): tour operators specialists; tourism; I.D. Riva tours; Adrialin; tour agents; offer
• Language: croatian
• URN:NBN: urn:nbn:hr:148:803710
• Study programme: Title: Business Economy; specializations in: Trade Management, Tourism Management, Accounting and Finance, Business Secretary; Course: Trade Management; Study programme type: professional; Study level: undergraduate; Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-05-03 11:02:30