Digitalna transformacija kroz primjenu Software-as-a-Service rješenja u Business-to-Business modelu za vrijeme COVID-19

master's thesis

• Title: Digitalna transformacija kroz primjenu Software-as-a-Service rješenja u Business-to-Business modelu za vrijeme COVID-19 : Utjecaj pandemije na svakodnevne poslovne modele
• Title (english): Digital transformation with Software-as-a-Service solutions in Business-to-Business model during the COVID-19 : Impact of pandemic on everyday business models
• Author: Ivo Starešina
• Mentor: Ljubica Milanović Glavan (mentor)
• Committee member: Mario Spremić (predsjednik povjerenstva)
• Committee member: Sandra Horvat (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-05-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Pandemija bolesti COVID-19 dovela je do brojnih izazova za poduzeća širom svijeta, prisiljavajući ih da se brzo prilagode novim uvjetima rada i poslovanja. Digitalna transformacija postala je ključna za preživljavanje i rast poduzeća tijekom ovog turbulentnog razdoblja. Primjena softvera kao usluge (SaaS) pokazala se kao jedan od najučinkovitijih načina za ubrzanje digitalne transformacije i omogućavanje kontinuiteta poslovanja u ovim izazovnim vremenima. SaaS model pruža poduzećima fleksibilnost, skalabilnost i pristupačnost koja im je potrebna kako bi se brzo prilagodili promjenjivim uvjetima. SaaS rješenja omogućuju poduzećima da uštede na troškovima infrastrukture, smanje potrebu za tehničkim osobljem i pruže brži povrat ulaganja. Osim toga, SaaS rješenja su obično dostupna preko interneta, što omogućuje rad na daljinu i pruža podršku za timove koji rade od kuće. Tijekom pandemije, poduzeća su usvojila razna SaaS rješenja kako bi poboljšala svoje poslovne procese i komunikaciju. Primjeri uključuju alate za suradnju i komunikaciju poput Slacka i Microsoft Teamsa, CRM sustave poput Salesforce-a, platforme za upravljanje projektima kao što su Trello i Asana te alate za video konferencije kao što su Zoom i Google Meet. Digitalna transformacija poduzeća kroz primjenu softvera kao usluge omogućila je mnogim poduzećima da održe konkurentske prednosti, povećaju produktivnost i optimiziraju svoje poslovne procese za vrijeme pandemije. Kako se poslovni svijet nastavlja razvijati u poslije pandemijskom razdoblju, SaaS će i dalje igrati ključnu ulogu u omogućavanju poduzećima da se prilagode novim načinima rada i ostvare svoje poslovne ciljeve.

Abstract (english)

The COVID-19 disease pandemic has led to numerous challenges for companies around the world, forcing them to quickly adapt to new working and business conditions. Digital transformation has become essential for the survival and growth of companies during this turbulent period. Deploying Software as a Service (SaaS) has proven to be one of the most effective ways to accelerate digital transformation and enable business continuity in these challenging times. The SaaS model provides businesses with the flexibility, scalability and affordability they need to quickly adapt to changing conditions. SaaS solutions allow businesses to save on infrastructure costs, reduce the need for technical staff and provide a faster return on investment. In addition, SaaS solutions are usually available over the Internet, allowing for remote work and support for teams working from home. During the pandemic, businesses adopted various SaaS solutions to improve their business processes and communication. Examples include collaboration and communication tools like Slack and Microsoft Teams, CRM systems like Salesforce, project management platforms like Trello and Asana, and video conferencing tools like Zoom and Google Meet. The digital transformation of enterprises through the application of software as a service has enabled many enterprises to maintain competitive advantages, increase productivity and optimize their business processes during the pandemic. As the business world continues to evolve in the post-pandemic era, SaaS will continue to play a key role in enabling businesses to adapt to new ways of working and achieve their business goals.

• Keywords: izazovi pandemije bolesti COVID-19; digitalna transformacija; kontinuitet poslovanja; SaaS rješenja; novi načini rada
• Keywords (english): challenges of the COVID-19 pandemic; digital transformation; business continuity; SaaS solutions; new ways of working
• Language: croatian
• URN:NBN: urn:nbn:hr:148:330168
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Embargoed access; Embargo expiration date: 2024-05-05
• Created on: 2023-05-03 15:17:28